COTTON INC.
“You have to constantly think outside the box, especially when it comes to trend forecasting, and I also discovered how important travel, reading, and research are to any business. ”
Erica Guzman, a Marketing major from Islip, New York, did her Senior Co-op internship in the Product Trend Analyst department of Cotton Inc.
Working under the direction of LIM alumna Lauren Deatherage, Erica was responsible for the maintenance and upkeep of the CottonWorks Fabric Library. She also sat in on trend meetings, worked on trend forecast presentations, and generally assisted in any way she could. She helped her co-workers brainstorm trends and do research and she also had the opportunity to attend fashion shows as part of her internship.
As a future entrepreneur, Erica also learned how important a positive work environment is in creating a successful department. The respect and trust with which her colleagues treated each other ensured that their department worked effectively and efficiently -- a great example that Erica will carry forward in her own career.
