About LIM College

LIM College Adds Concentration in Digital Business Strategy


Will prepare students for a variety of careers in a rapidly-expanding field

As a result of the recent development of new courses, requests from students, demand from employers, and a growing sense that the future of business is all things digital, LIM College is introducing a new concentration in Digital Business Strategy.

This is the first step in an ongoing process within the LIM College academic program to place increased emphasis on digital business and the career paths available in that realm, including such areas as:

  • e-tailing and multi-channel retail
  • eCommerce, fCommerce and mCommerce 
  • social media marketing 
  • interactive marketing 
  • mobile apps and location-based marketing 
  • blogging, online writing and digital media 
  • grassroots, guerilla and viral marketing

Students who are interested in adding the Digital Business Strategy concentration to their degree plans should choose 9 credits (three courses) from the following list:

  • eCommerce 
  • Social Media & Mobile Marketing 
  • Interactive & Internet Marketing 
  • Multi-Channel Retail

Since the world of digital business is constantly changing, this list will also change over time as the College develops new courses and modifies existing ones.

If you have any questions, need guidance, or have suggestions, please contact Dr. Dudley Blossom, Chair of the Marketing & Management Department, at 212-752-1530 Ext. 405.

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