About LIM College

Susan Baxter

Susan Baxter

Marketing, Management & Finance

Dr. Susan C. Baxter began her career at the College as Assistant Professor of Marketing in 2010. In addition to her duties as Chair of the Department of Marketing, Management & Finance, she teaches the undergraduate courses Integrated Marketing Communications, Organizational Behavior, Global Management, and Global Markets, as well as courses on the graduate level.

Dr. Baxter’s areas of research and scholarship include diversity in advertising, advertising to niche consumers, consumer-brand relationships, distance learning, student learning styles and the effect on performance in distance learning, and the impact of HIV on the global workforce.

Dr. Baxter has authored several works dealing with communication and marketing for special populations, including LGBT consumers. She has written articles for Echelon magazine, been quoted by the Associated Press, and is a member of the American Marketing Association, the Society for Marketing Advances, the Academy of Marketing Science, and the Marketing Educators Association.

The recipient of a Doctorate of Business Administration in Marketing from Argosy University, Dr. Baxter also holds a Master of Business Administration degree with a concentration in Healthcare Management from the University of Phoenix, a Master of Science degree in Psychology from St. Cloud State University, and a Bachelor of Arts degree in Psychology from the College of St. Benedict.

In her spare time Dr. Baxter enjoys reading, motorcycling, travel, cooking and playing Scrabble.

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