About LIM College

LIM College Transit Ad Campaign Wins Educational Advertising Award

2/28/2012

One of only 18 institutions nationwide recognized as 'Best of Show'

LIM College has won a "Best of Show" award in the 27th Annual Educational Advertising Awards. This is the third consecutive year that LIM College has earned recognition in the national awards program.

The Educational Advertising Awards, sponsored by the Higher Education Marketing Report, is the largest educational advertising awards competition in the U.S. This year, over 2,900 entries were received from more than one thousand colleges, universities and secondary schools from all 50 U.S. states and several foreign countries. Only 18 institutions were recognized by the judges as a “Best of Show” winner.

LIM College's first-ever transit advertising campaign, which began in March of 2011, placed ads in subway cars throughout all five boroughs, reaching approximately five million riders each day. The campaign features students and faculty members expressing their interpretation of the College’s tagline, “Where Business Meets Fashion.”

Judges for the Educational Advertising Awards consisted of a national panel of higher education marketers, advertising creative directors, marketing and advertising professionals and the editorial board of the Higher Education Marketing Report.

LIM College’s transit ad campaign was designed and produced by Creative Communication Associates (CCA), an Albany, New York-based marketing and communications firm which works with a diverse array of colleges, universities, and specialty schools nationwide. CCA has been LIM College’s marketing partner since 2003.



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