About LIM College


Three women seated in a classroom with an instructor showing them a poster circa 1959

More than three quarters of a century ago, Maxwell F. Marcuse, an authority and pioneer in the fields of education and fashion, was asked by leading retailers to create an educational institution for the business of fashion and merchandising. In 1939 Mr. Marcuse founded what was originally known as the Laboratory Institute of Merchandising (LIM) and in 2009 became LIM College.

Mr. Marcuse brought a wealth of experience and knowledge to establishing LIM College. In addition to holding several advertising positions with prominent retailers such as R.H. Macy's, Mr. Marcuse lectured on retail advertising, sales promotion, and fashion merchandising. He was also the author of several books on retailing. Mr. Marcuse's background was instrumental in incorporating hands-on training and practical work experience as the foundation of LIM College's mission.

Maxwell F. Marcuse’s son, Adrian G. Marcuse, joined LIM College in 1962 and assumed the presidency 10 years later. In his 40 years at the College, he kept alive the vision created by his father and successfully took it from an institution that granted certificates for a one-year program to a Middle States-accredited, four-year college that granted baccalaureate degrees.

LIM College’s current President, Elizabeth S. Marcuse, is the third generation of the founding family to hold this position. With a unique combination of more than 25 years of retail and manufacturing industry experience and hands-on administrative expertise, President Marcuse brings fresh insight to LIM College’s mission. Under her leadership the College has experienced significant strategic growth and greatly expanded its physical plant and academic offerings, most notably with the addition of graduate-level programs, as well as the College's first Bachelor of Science (BS) degree.

President Marcuse’s vision for the future is to continue to keep LIM College in the vanguard among students and industry executives as the leader in fashion-related education through the integration of academic excellence and experiential education. And as the College grows and evolves, it remains true to its mission of keeping class sizes small and personal. LIM College will always be committed to providing the best resources available to educate students for rewarding careers in the business of fashion.

LIM College Fashion Show

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