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Denise Seegal Named to Bluefly's Board of Directors


LIM College Advisory Board Member is an expert in brand-building and management

Online retailer Bluefly Inc. has named retail industry veteran Denise Seegal, who is a member of LIM College's Fashion Industry Advisory Board, to its Board of Directors.

Ms. Seegal, who joined the Advisory Board in 2009, is currently a global consultant for Financo, an investment banking firm. She also operators Denise Seegal Associates, a firm focusing on global lifestyle brands. She has more than 30 years of professional experience in the fashion industry with unparalleled achievements in brand-building and management. Ms. Seegal served as President and CEO of VF Sportswear Coalition, VF Corp. from 2004 to 2008. Previously, Ms. Seegal’s leadership roles have included: President and CEO of Sweetface Fashion Company, , President of Liz Claiborne Inc., President of CK Calvin Klein, the founding President of DKNY, and Executive Vice President of Ralph Lauren Womenswear.

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