About LIM College
Marketing & Management
Dr. Nicole Kirpalani joined LIM College as full-time faculty member in the Marketing & Management Department in 2010. She teaches the Introduction to Marketing, Consumer Behavior, and Integrated Marketing Communications courses.
Dr. Kirpalani’s academic interests center on consumer behavior, including customization and participation in value co-creation, consumer-salesperson interactions and consumer suspicion; consumer-brand relationships and brand attachment; and public policy concerning consumer privacy and social media.
Her professional background includes work as a Product Line Financial Analyst for Hewlett-Packard in Germany, where she managed all aspects of financial analysis and planning for three printer product lines and worked cooperatively with logistics teams throughout Europe. She has also worked as a Marketing Assistant for Irmscher International, also in Germany.
Dr. Kirpalani has published research on various aspects of consumer behavior and has presented her work at several conferences in 2011, including poster presentations at the Second International Consumer-Brand Relationship Colloquium and the AMA Marketing and Public Policy Conference, as well as a conference presentation on “Goal-Theoretic Perspectives of Consumer Suspicion in Value Co-Creation” at the AMA Summer Marketing Educators’ Conference.
Dr. Kirpalani holds a Doctor of Philosophy degree in Business from the City University of New York, where she was a doctoral fellowship recipient. She also received a Master of Science in Secondary Education and a Master of Business Administration degree in Marketing from Hofstra University, as well as a Bachelor of Business Administration degree in Marketing & Management from Cooperative State University in Germany. She is a member of the American Marketing Association, the Association for Consumer Research and the Society for Consumer Psychology.
In her spare time, Dr. Kirpalani enjoys photography, yoga, travel, and historical fiction.