Faculty

Our faculty members are professionals and academics who bring years of experience and consulting to the classroom. We are committed to the philosophy of “learning by doing” and strive to engage the classroom with the business world.  Included in our ranks are global brand managers, market research specialists, licensing professionals, entrepreneurs and corporate managers.

Faculty members are engaged in a wide variety of endeavors focusing on knowledge creation and dissemination. These include:

• actively consulting in and engaging with the marketing communities
• authoring field-based case studies and books
• bringing state-of-the-art technologies and concepts to the classroom
• discussing contemporary business problems with senior managers
• helping entrepreneurs in emerging economies learn and apply the latest business practices
• publishing in and editing submissions to scholarly journals
• teaching students to become better marketers and managers

 



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