Concentrations

LIM College offers the following concentrations for each major. These are intended to provide you with an additional focused area of study.

 

 

 

 

 

 

Cosmetics

• FASH 260 Intro to Cosmetics and Fragrance Industries
• FASH 261 Cosmetics Marketing and Promotion
• FASH 263 Managing the Cosmetic Process

Digital Business Strategy - Choose three (3) of the following: 

• MRKT 304 E-Commerce
• MRKT 345 Social Media & Mobile Marketing
• MRKT 333 Interactive & Internet Marketing
• MNGT 325 Multi-Channel Retail 

Entrepreneurship - Choose three (3) of the following:

• MNGT 219 Entrepreneurship
• MRKT 304 E-Commerce
• MNGT 325 Multi-Channel retailing
• MNGT 220 Managing the Fashion Enterprise
• MNGT 319 Entrepreneurial Business Models
• MNGT 229 Corporate Entrepreneurship 

Event Planning

• FASH 225 Event Planning I
• FASH 226 Event Planning II
• MRKT 308 Public Relations

Fashion Communications

• FASH 253 Media Communications in the Fashion Industry
• FASH 259 Fashion Communications in a Digital Age
• FASH 245 Fashion Writing

Fashion Merchandising

• FASH 270 Textiles
• FASH 290 CAD for Merchandising
• FASH 315 Product Development

Fashion Publishing

• FASH 220 Fashion Magazines
• FASH 245 Fashion Writing

Plus Choose one (1) of the following:

• MRKT 203 Advertising or MRKT 205 Integrated Marketing Communications
• ACOM 215 News Reporting & Writing

International Marketing Choose three (3) of the following:

• MRKT 318 Global Markets
• MNGT 310 Global Management
• MNGT 218 Global Retail
• FASH 208 Cross Cultural Analysis
• ACOM 271 Conversational Spanish I or ACOM 272 Conversational Spanish II or ACOM 291 Conversational French I or ACOM 292 Conversational French II or ACOM 278 Conversational Italian I or ACOM 279 Conversational Italian II 

Responsible Business Practices

• FASH 207 Sustainable Style in the Fashion Industry
• MNGT 230 Corporate Social Responsibility
• MRKT 206 Cause Marketing

Retail and Merchandise Management - Choose three (3) of the following:

• MNGT 215 Buy and Merchandise Math
• MNGT 317Advanced Buying & Planning
• MNGT 218 Global Retail
• MNGT 325 Multi-Channel Retail
• MRKT 204 Consumer Behavior

Styling

• FASH 240 Fashion Styling
• FASH 246 Applied Fashion Styling
• VMER 201 Photography for the Fashion Stylist

Visual Merchandising

• VMER 110 Color & Design
• VMER 120 Display Graphics
• VMER 250 Visual Presentation

*IMPORTANT: Courses specifically required for your major do not count towards your concentration

**Pre-requisite requirements can be found in the course catalog**