Concentrations

LIM College offers the following concentrations for each major. These are intended to provide you with an additional focused area of study.

Cosmetics
• Intro to Cosmetics and Fragrance Industries
• Cosmetics Marketing and Promotion
• Cosmetics Product Knowledge
 
Entrepreneurship (Choose 3 courses)
• Entrepreneurship *N/A for Management Majors
• E-Commerce
• Managing Product Innovation
• Senior Seminar in Entrepreneurship: A Fashion & Retail  Perspective
• Sales Management

Event Planning
• Event Planning I
• Event Planning II
• Public Relations  *N/A for Marketing Majors
• Fashion Show Production *Marketing Majors Only

Fashion Communications
• Media Communications in the Fashion Industry
• Fashion Communication in Advertising and Public Relations
• Fashion Writing

Fashion Merchandising (not available for Fashion Merchandising Majors)
• CAD for Merchandising
• Product Development
• Textiles

Fashion Publishing
• Fashion Magazines
• Fashion Writing
• Advertising (*N/A for Marketing Majors OR News Reporting & Writing

International Marketing (Choose 3 courses)
• Export/Import Marketing
• Global Management
• International Advertising & Media Communications
• International Trade Issues
 
Retailing (Choose 3 courses)
• International Retailing
• History of Retailing
• E-Commerce
• Entrepreneurial Business Models in the World of Fashion

Styling
• Fashion Styling
• Applied Fashion Styling
• Public Relations  *N/A for Marketing Majors
• Fashion Forecasting *Marketing Majors Only

Visual Merchandising
• Color & Design
• Display Graphics
• Visual Presentation