The Marketing & Management Department is committed to building a collaborative environment where your intellectual curiosity is nurtured to develop business knowledge that will prepare you to enter your chosen field. Upon graduation, you will be confident, innovative and knowledgeable, with a measured understanding of business with a global perspective.

Because of LIM College’s commitment to experiential learning, you are given the opportunity to engage with the business community through internships, lectures, student organizations (such as the American Marketing Association) and our faculty members work closely with the Center for Career Development to ensure you have access to valuable internship and service learning experiences.

The Department of Marketing & Management houses the Marketing and Management majors. While the career paths developed through these majors are different, the fundamental structure of the majors is similar.

The Marketing & Management majors programs are theoretically grounded and provide a wide exposure to careers and functions within your chosen discipline.  From this foundation, tactical courses provide you with the opportunity to explore specific functional areas.

Marketing

• Brand Management
• Integrated Marketing Communications
• New Media Marketing 

Management

• Buying, Merchandise & Retail Management
• Entrepreneurship

The Marketing & Management Department actively engages in curriculum innovation and is continuously developing and delivering new curricula to meet the needs of an ever-changing business environment.