Visual merchandising is an indispensable and integral component of the fashion industry. It’s the tool or language that retailers use to communicate with their target customer.
To fulfill the expectations of today’s informed consumer, successful retailers place a great emphasis on compelling merchandise presentations and organization of the store environment. An effective store environment employs visual merchandising techniques that display merchandise in a meaningful manner.
Principles and philosophies of visual merchandising are learned through exploration of the marketplace and hands-on classroom experimentation. New York City will also inspire you as you visit local retail establishments to view displays and engage in on-site investigation and documentation of successful design and merchandising practices.
The store environment is a critical medium in the selling mechanism. All LIM College students, regardless of major, take the Introduction to Visual Merchandising course, where they gain an understanding of basic store layouts and retail design concepts and develop their own conceptual displays in a studio setting.
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