Visual merchandising is an indispensable and integral component of the fashion industry. It’s the tool or language that retailers use to communicate with their target customer.
To fulfill the expectations of today’s informed consumer, successful retailers place a great emphasis on compelling merchandise presentations and organization of the store environment. An effective store environment employs visual merchandising techniques that display merchandise in a meaningful manner.
Principles and philosophies of visual merchandising are learned through exploration of the marketplace and hands-on classroom experimentation. New York City will also inspire you as you visit local retail establishments to view displays and engage in on-site investigation and documentation of successful design and merchandising practices.
The store environment is a critical medium in the selling mechanism. All LIM College students, regardless of major, take the Introduction to Visual Merchandising course, where they gain an understanding of basic store layouts and retail design concepts and develop their own conceptual displays in a studio setting.
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- 5/21/2013 - Visual Merchandising Students Create Japanese-Themed Display for the National Stationery Show 1,600 square-foot exhibition featured paper fashions and 16-foot origami dragon
- 6/6/2013 - Visual Merchandising Students Will Display Their Skills in the DDI Student Window Challenge at Saks Fifth Avenue Top finishers will receive a mentorship with the Saks window team
- 3/5/2013 - LIM College Students Translate Love for Music into Stunning Visual Display Visual Merchandising students use more than 250 records in project for The Dream Downtown Hotel's Safira boutique
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