Visual Merchandising

Visual Merchandising Chair Addresses International Conference

3/23/2010

Eric Feigenbaum travels to Milan to speak about visual merchandising

Eric Feigenbaum, Chair of the Visual Merchandising Department, traveled to Milan in March to address the international convention POPAI Italia. He gave a comprehensive presentation on trends, techniques and philosophies in the field of visual merchandising. POPAI is the “Global Association for Marketing at Retail.”

Professor Feigenbaum was interviewed by an Italian media outlet on his participation in the conference. Watch the interview here.



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