As a Marketing major, you’ll learn that the ability to attract and retain customers is the center of any organization’s success.
Ultimately, marketing is the function in business responsible for understanding the customer’s needs and translating those needs into a solution that the customer feels is of value. This is accomplished through a process of developing a customer understanding, identifying customer desires and developing solutions to those desires. You will then be able to identify the means to deliver the solution to the customer in a timely, efficient and cost-effective manner.
The Marketing major at LIM College takes this basic process further by focusing on one of the most global and dynamic industries in the world -- the fashion industry. The brand-focused, fast-paced, and internationally-oriented program also provides you with the knowledge and skills necessary to achieve in any industry. Through courses in Advertising, Brand Management, Public Relations, Direct Marketing, as well as International Marketing, Consumer Behavior and Cross Cultural Analysis, you’ll be prepared for success in highly competitive organizations, markets, and fashion-driven industries.
As a graduate with a BBA degree in Marketing from LIM College, you can work in fields such as Public Relations, Brand Management, Events Management, Publicity, Sales, Customer Service, Customer Relations and eCommerce.
Learn more about careers in marketing.
View the curriculum for the Bachelor of Business Administration (BBA) in Marketing curriculum
Explore our Marketing courses.
Student Consumer Information
Degree(s): Bachelor of Business Administration (BBA)
CIP* Code: 52.1401
Program Approval: New York State Education Department
Accreditation: Middle States Commission on Higher Education, Accreditation Council for Business Schools and Programs (ACBSP)
*Classification of Instructional Program
|Standard Occupation Code
|Potential Job Titles||Department of Labor O*Net Occupation Description and Link|
|27-3031.00||PR Assistant, PR Coordinator, Editorial Assistant||Public Relations Specialists|
|11-2031.00||PR Coordinator, Account Manager||Public Relations Managers|
|11-2011.00||Advertising Coordinator, Promotions Manager, Promotions Coordinator||Advertising and Promotions Managers|
|19-3021.00||Product Line Manager, Product Developer, Fashion Forecaster||Market Research Analysts|
|11-2022.00||Sales Lead, Key Holder, Account Executive||Sales Managers|
|11-2021.00||Account Manager, Production Manager||Marketing Managers|
|41-9011.00||Production Coordinator. Production Manager||Demonstrators and Product Promoters|
|11-3061.00||Account Manager||Purchasing Managers|
|41-4012.00||Sales Consultant, Sales Assistant, Sales Specialist, Account Executive||Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products|
|13-1022.00||Assistant Buyer, Associate Buyer, Buyer||Wholesale and Retail Buyers, Except Farm Products|
|Semester||Program (4 years or 8 semesters)|
|Tuition & Fees*||$11,498||$91,984|
|Books & Supplies**||$450||$3,600|
|Room & Board***||$7,925||$63,400|
*Assumes full-time study using 2012-2013 costs. (Please note that students requiring remediation may take longer and incur additional costs.)
**The textbook rental program has reduced the average cost of required books.
***2012-2013 costs. Housing is not mandatory, cost is for on-campus room only. LIM College has no formal board (meal) plan.
Program Completion: 2011-2012 Graduates
On-time Program Completion rate: 82%
Number of students completing program between July 1, 2011 and June 30, 2012: 74
(On-time is defined as completion within 4 academic years)
Median Debt for Program Graduates: 2011-2012
Federal Title IV Loans: $21,262
Private Loans: $0