General Notice

Notice: LIM College will be closed from Friday, February 12, until Monday, February 15, for Presidents' Weekend. We will reopen on Tuesday, February 16.

Marketing

At its most basic level, marketing means capturing the attention of potential customers and promoting products or ideas through advertising, events, public relations and other means. At a deeper level, marketing means understanding your consumer's needs and developing solutions that work for them.

YOUR FUTURE
IN MARKETING

In LIM College’s Marketing program, you learn first-hand how to understand consumers and meet their demands. This brand-focused and internationally-oriented program provides you with knowledge and skills to be successful in the most global and dynamic industry—the fashion industry.

BEGIN LEARNING THE BUSINESS OF FASHION

Request Info

How to Apply

MARKETING
DEGREE

GET TO KNOW FASHION CONSUMERS

Through courses in Advertising, Brand Management, Public Relations, Direct Marketing and more, you learn the process to understand consumers, identify their desires and develop solutions to meet their demands. You will graduate with a Marketing degree fit for success in highly competitive, fashion-driven industries.

Bachelor of Business Administration (BBA) Curriculum

MARKETING Program Disclosure

BEYOND THE
CLASSROOM

LIM College’s experiential learning philosophy gives you industry experience within your first semester. You begin to build a network within the fashion industry while learning side-by-side with experienced professionals through field trips, lectures and full-time internships with some of the hottest names in the industry.

GET
INVOLVED

There’s more to college than attending class. Academic clubs, student organizations and experiential learning help you engage with peers and enrich your college experience. Make the most of your life at LIM College and get involved.

Student Involvement

STUDY
ABROAD

Studying abroad gives you a global perspective on fashion marketing while enhancing your cultural knowledge. Through a semester abroad or a short-term travel program, you broaden your horizons and gain an invaluable experience to your life at LIM College.

Study Abroad

EXPERIENCED
FACULTY

As part of the Marketing, Management & Finance Department, you learn from faculty members who bring years of experience and consulting to the department. Each faculty member maintains expertise in his or her discipline through research, professional activities and service to LIM College and its community. While most professors have backgrounds in fashion or fashion-related business, all members of the department have degrees and work experience directly related to the courses they teach.

Faculty Directory

Real World
Experience

As a graduate with a BBA in Marketing from LIM College, you're prepared to work in fields such as Public Relations, Brand Management, Events Management, Sales, eCommerce and more. No matter what industry you choose, marketing is a core function of any business. LIM College alumni go on to work as Brand Managers, Market Researchers, Direct Marketers; to name a few.

CAREER
MANAGEMENT

The Department of Experiential Education & Career Management offers a variety of tools to help you secure a job or internship. We’re here to review your interests, find job openings and create the perfect resume. Our goal is to set you up for success in your career.

List of services
  • Resume Writing
  • Cover Letter Writing
  • Interview Preparation
  • Professional Behavior
  • Social Media Reputation Management

Start planning your future in fashion today. View a complete list of services offered by the Department of Experiential Education & Career Management to help you take the first step towards success.

Career Services