The first of its kind in the United States, the Master of Professional Studies (MPS) in Visual Merchandising program at LIM College offers advanced, specialized education geared towards obtaining upper-management and executive-level positions. You learn the principles, philosophies and technologies of visual merchandising through exploration of the marketplace, hands-on classroom learning and field experimentation with an emphasis on the principles and practices of sustainable design.
TOTAL CREDITS: 30
Accordion Item title: MPSV 651 - VISUAL MERCHANDISING: THE COMMUNICATOR OF THE BRAND
Today's retail store is a tool of communication, delivering quality messages to the targeted customer. One of the primary tools used within a retail environment to engage the consumer isvisual merchandising. Through research, analysis and field surveys, students become acquainted with the techniques and methodologies used to project a brand image and to create a meaningful visualdialogue with the customer.
Accordion Item title: MPSV 652 - SALES AND CONSUMER BEHAVIOR
Consumer behavior affects all aspects of design, production, merchandising and promotion in the fashion industry. The course offers graduate students a foundation of learning that supports their ability to assess consumer situations and provide conclusions to increase consumption and therefore influence retail sales. The Sales and Consumer Behavior class enables students to identify and interpret needs and wants of consumers and how industry processes are applied to plan, develop, produce, communicate and sell profitable product lines. Specifics, such as how psychological, sociological and cultural factors influence the what, when, where, why and how consumers buy what they buy is studied. It also includes topics ranging from consumer attitudes, personality and values to the global marketplace, ethics and social responsibility.
Accordion Item title: MPSV 653 - TECHNICAL DRAWING AND DESIGN
All design related fields are multi-faceted, requiring a variety of skills and abilities. Architects, store and interior designers, set and exhibit designers and visual merchandisers all must develop the skills necessary to communicate their design concepts to clients, supervisors, peers, subordinates and the facilitators of these professional projects. Digital and mechanical drawing, basic architectural drawing and design familiarity, such as perspective drawing, are important tools for today’s visual merchandiser. These drawings are not only an integral component of the design process, but they are also an important document and part of the written contract between designer and client. This course familiarizes students with industry standards and current professional methods used in impactful presentation drawings. Topics covered include basic principles of digital drafting and rendering, and perspective drawing to convey and present three-dimensional design concepts.
Accordion Item title: MPSV 654 - ADVANCED PRODUCT PRESENTATION
Advanced Product Presentation offers an analysis of current presentation practices, theories and techniques. The course work deals with methodology, themes and motifs and inherent qualities of varying classifications of merchandise. Hands-on work includes the design and installation of two different types of merchandise presentation: Window Design and All-Store Promotions. Each type of merchandise presentation is studied in class and/or field trips to evaluate the most current and effective methods of presentation while supporting the image of the store.
Accordion Item title: MPSV 655 - DIGITAL MERCHANDISING
Digital Merchandising explores the merging of traditional brick and mortar merchandising techniques and digital technologies to provide a total consumer experience. Students examine experiential retailing through electronic merchandising strategies, including interactive displays, social media and other emerging digital technologies. Course work includes an examination of the integration of digital technology into retail strategies to create thematic, lifestyle experiences, consumer engagement and brand recognition and extension. Topics include electronic merchandising theory, terminology, resources, industry acceptance and emerging career opportunities.
Accordion Item title: MPSV 656 - COLOR THEORY AND THREE-DIMENSIONAL DESIGN
Color Theory and Three Dimensional Design offers an advanced analysis of color properties and relationships; and explores challenges of three dimensional design. Students become familiar with a variety of terms, concepts and visual considerations that are commonly used in the fields of fashion, art and design. The basic art elements of line, color, shape and form are thoroughly explored through readings, class discussions, slide presentations and hands-on studio assignments. Students arrange and compose imagery with an understanding of color philosophy. They consider the psychological and suggestive power of color and principles of three dimensional design as they relate to in-store presentation in a retail environment.
Accordion Item title: MPSV 657 - ADVANCED STORE DESIGN
Advanced Store Design offers an analysis of current practices, theories and techniques in store design and merchandise presentation. The course work deals with methodology, themes and motifs and inherent qualities of varying classifications of merchandise. Hands-on work includes site selection, schematic design of a 2,000 square foot, two level specialty store; and the design and development of a store image and retail environment including name, logo, tag line, packaging, fixturing and store design.
Accordion Item title: MPSV 658 - GREEN DESIGN
Green Design examines the history of sustainable store design and introduces basic guidelines of the LEED rating system. Students become acquainted with terminology, philosophy, and tenets of sustainable design. They will also consider the professional responsibilities, practices, and techniques relative to sustainable design. Course work includes case studies, research and analysis and reviews best industry practices.
Accordion Item title: MPSV 659 - INTERNSHIP IN VISUAL MERCHANDISING
Visual Merchandising is a multi-faceted discipline and an integral component of any retail strategy. With the ever-changing face of retail, it is critical that we provide students with real world experiences integrated into an academic format. This course exposes students to an in-depth analysis of the retail store environment. It’s structured in three parts: an assessment of the types of jobs available in the corporate and store environment; an eight-week experiential internship within the corporate office of a major retailer; and professional development sessions to enhance the student’s competitiveness in the work world. During the duration of the class, the student completes a journal designed to capture their experience with the retailer.
Accordion Item title: MPSV 660 - CAPSTONE: VISUAL MERCHANDISING
The Capstone Project exposes students to the inter-related multiple disciplines of the professional Store Planning, Design and Visual Merchandising fields; and improves the student’s skills in problem solving, methods of research, presentation techniques, marketing and written and verbal communications. It also develops skills in time-management, project management and planning and scheduling. The store environment is a critical medium in the selling mechanism. The physical store is the fulfillment of customers' expectations and the deliverance of every promise ever made to the customer through storewide advertising campaigns. The course project is a case study of a successful store installation or departmental renovation. Students assess and review the conceptualization, design, design development, specification and installation process.