Visual merchandising is an indispensable and integral component of the fashion industry. It’s the tool or language that retailers use to communicate with their target customer.
Do you ever wonder what encourages a customer to shop in one store rather than another? The answer is a coordinated effort that includes marketing, merchandising, store design and visual merchandising. As an essential component of the fashion business, visual merchandising is the tool or language that retailers use to communicate with the customer.
BEGIN LEARNING THE BUSINESS OF FASHION
VISUALIZE YOUR FUTURE
Through the Bachelor of Business Administration (BBA) Visual Merchandising degree, you are exposed to an in-depth analysis of the retail store environment. You're introduced to the principles, philosophies and technologies through first-hand exploration and hands-on classroom experimentation.
LIM College’s experiential learning program is built on a philosophy of learning by doing. In class you use mannequins, forms, props and the latest software to experiment with design and technique. Outside of class you explore real-world merchandising practices throughout New York City.
There’s more to college than attending class. Academic clubs, student organizations and experiential learning help you engage with peers and enrich your college experience. Make the most of your life at LIM College and get involved.
Broaden your horizons in visual merchandising and enhance your cultural knowledge through a study abroad program. With short-term travel programs or a semester abroad, you’re adding an invaluable experience to your life at LIM College.
The Visual Merchandising Department at LIM College offers you the opportunity to study with experienced industry leaders and innovators. Our professors include visual merchandising directors, window directors, writers and designers. They expose you to an in-depth analysis of the retail store environment and merchandise presentation techniques and prepare you for success in the field.
Retail is defined by the ability to compel the prospective customer to stop, look and buy. The question for each retailer is what encourages a customer to visit one store rather than another. Visual merchandising is an important part of the answer.
The Department of Experiential Education & Career Management offers a variety of tools to help you secure a job or internship. We’re here to review your interests, find job openings and create the perfect resume. Our goal is to set you up for success in your career.
List of services
- Resume Writing
- Cover Letter Writing
- Interview Preparation
- Professional Behavior
- Social Media Reputation Management
Start planning your future in fashion today. View a complete list of services offered by the Department of Experiential Education & Career Management to help you take the first step towards success.