“I still refer back to lessons from the many branding, communication and marketing classes I took at LIM College.”
As Account Manager at Lividini & Co., Lola oversees brand development and strategic communications for fashion, retail and lifestyle companies. Her responsibilities include event planning, developing brand positioning strategies, implementing social media plans, and pitching story ideas to the press.
She says that every class she took at LIM helped developed her writing and communication skills – which are critical for anyone who wants to have a career in fashion PR. Lola also credits her LIM professors, who brought an abundance of experience in the industry into the classroom every day.