Dept. of Experiential Education & Career Management

Visual Merchandising Careers

Male college student dressing child-sized mannequin

Retail is defined by the ability to compel the prospective customer to stop, to look, and to buy. The question confronting every retailer is what encourages a customer to shop in one store rather than another? Visual merchandising is an important part of the answer. It has become an indispensable and integral component of the fashion business.

Some Career Options

Visual Merchandising Associates are responsible for carrying out merchandise presentation on the retail level, whether independently or under direction of the Visual Merchandising Manager.

Visual Merchandising Managers are responsible for merchandise presentation and integration of merchandise directives within a store environment.

Visual Merchandising Directors are responsible for merchandise presentation and image development and management within a department or specialty store group.

Display Designers conceptualize, design and develop displays and fixtures used in store environments.

Fashion Stylists coordinate merchandise to project a desired image representative of a client’s style or personality and a store or retailer’s point of view. They typically do freelance work and have unstructured workdays.     

Mannequin, Decorative or Fixture Showroom Directors set up, maintain and run visual merchandising showrooms.

Visual Merchandising Consultants work with retailers to develop a visual “language” or “image” within a store environment.

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