LIM College Wins Educational Advertising Awards
Comprehensive rebranding efforts recognized in national competition
LIM College has won four awards, including two Gold awards, in the 25th Annual Educational Advertising Awards.
The Educational Advertising Awards, sponsored by The Higher Education Marketing Report, is the largest educational advertising awards competition in the nation. This year, over two thousand entries were received from more than one thousand colleges, universities and secondary schools from all 50 U.S. states and several foreign countries.
LIM College’s logo/stationery and print advertisement both won Gold Awards, the College’s Open House video received a Bronze, and LIM College’s “Total Recruitment Package” (which included the admissions viewbook, travel brochure, folder, postcard series, campus visit invitation, poster, and student information card) was given a Merit award.
Educational advertising has matured into a sophisticated and competitive field. Entries in the competition were judged on their ability to meet the needs of knowledgeable prospective students who are making their own educational decisions. Judges for the Educational Advertising Awards consisted of national panel of higher education marketers, advertising creative directors, marketing and advertising professionals and the editorial board of The Higher Education Marketing Report.
LIM College’s materials were designed and produced by Creative Communication Associates (CCA), an Albany, New York-based marketing and communications firm which works with a diverse array of colleges, universities, and specialty schools nationwide, including the University of Pennsylvania, American University, and Ball State University. CCA has been LIM College’s marketing partner since 2003.
In 2008, CCA began work on LIM College’s comprehensive rebranding effort. This included creating a new visual identity and tagline for LIM College, as well as a new series of undergraduate marketing communications pieces, and an advertising plan to build industry awareness and support student recruitment. CCA also consulted with the College’s web development firm to ensure cohesive creative execution between print and online communications.
Says Elizabeth S. Marcuse, President of LIM College, “We are thrilled to be recognized by the Educational Advertising Awards. When we began our rebranding process, we knew we needed to communicate LIM College’s unique message, identity, and visual brand representation in a way that was at once differentiating, memorable, and reflective of who we are -- and these awards demonstrate that, in partnership with CCA, LIM College has been able to achieve those goals.”