Majors & Concentrations

LIM offers majors in Fashion Merchandising, Marketing, Management and Visual Merchandising. All programs provide students with a solid background in business, fashion and the liberal arts through a combination of academics and practical work experience. Within the degree programs all LIM students are required to take two Field Trip classes and two Fashion Survey classes. These courses are designed to give students an opportunity to explore the industry first-hand. Experience is the cornerstone of an LIM education, and it is provided through three work experiences. Work Project I, Work Project II and Senior Co-op prepare students for their fashion careers.

Concentrations
LIM offers the following concentrations for each major, which are intended to provide a focused area of study in addition to the major:

Cosmetics
Intro to Cosmetics and Fragrance Industries
Cosmetics Marketing and Promotion
Cosmetics Product Knowledge

Entrepreneurship (Choose 3)
Entrepreneurship *N/A for Management Majors
E-Commerce
Managing Product Innovation
Senior Seminar in Entrepreneurship: A Fashion & Retail Perspective
Sales Management *N/A for BPS FM or Management Majors

Event Planning
Event Planning I
Event Planning II
Public Relations *N/A for Marketing Majors
Fashion Show Production *Marketing Majors Only

Fashion Merchandising (Not for Fashion Merchandising Majors)
CAD for Merchandising
Product Development
Textiles

Fashion Publishing
Fashion Magazines
Fashion Writing
Advertising *N/A for Marketing Majors OR News Reporting & Writing

International Marketing (Choose 3)
Export/Import Marketing
Global Management
International Advertising & Media Communications
International Trade Issues

Retailing (Choose 3)
International Retailing
History of Retailing
E-Commerce
Entrepreneurial Business Models in the World of Fashion

Styling
Fashion Styling I
Applied Fashion Styling
Public Relations *N/A for Marketing Majors
Fashion Forecasting *Marketing Majors Only

Visual Merchandising (Not for Visual Merchandising Students)
Color & Design
Display Graphics
Visual Presentation