BBA Marketing

Bachelor of Business Administration (BBA) in Marketing
Registered Hegis Code 0509

Total Credits: 127
* Total Liberal Arts Credits: 35

1st Year
1st Semester	Credits
Fashion Fundamentals	3
Retailing	3
Introduction to Visual Merchandising	3
Computer Applications	3
First Year Experience	1
* Public Speaking	3
Fashion Survey	0
Work Project I (Fall Only)	3
Total Credits	19

1st Year
2nd Semester	Credits
* College Algebra	3
* Liberal Arts Elective	3
Introduction to Business	3
* English Composition	3
Professional Elective	3
Field Trip	0
* Research & Analysis	1
Total Credits	16

2nd Year
1st Semester	Credits
Spreadsheet Applications	3
Management	3
Professional Elective	3
* Liberal Arts Elective	3
Marketing	3
Field Trip	0
Work Project II (Fall Only)	3
Total Credits	18

2nd Year
2nd Semester	Credits
* Statistics	4
* Professional Communications	3
Consumer Behavior	3
Advertising	3
Licensing	3
Fashion Survey II	0
Total Credits	16

3rd Year
1st Semester	Credits
* Economics	3
Junior Writing Topics	3
Business Law	3
Market Research	3
Professional Elective	3
Total Credits	15

3rd Year
2nd Semester	Credits
Global Markets	3
Accounting	3
Public Relations	3
The Power of the Brand	3
* Liberal Arts Elective	3
Total Credits	15

4th Year
1st Semester	Credits
* Ethics	3
Direct Marketing	3
Professional Elective	3
Finance	3
Professional Elective	3
Co-op Prep	0
Total Credits	15

4th Year
2nd Semester	Credits
Senior Co-op	6
Marketing Plan	6
Senior Orals	1
Total Credits	13

Students who entered this program prior to the Fall 2005 semester must contact the Office of Advising and Retention for information on their curriculum requirements.

There are additional required courses for lower division transfer students dependent upon the number of accepted credits transferred into LIM.

Students transferring as juniors are required to take the Junior Field Trip course (non-credit) and Junior Fashion Fundamentals (3 credits) in their first semester at LIM.

The following credits must be earned prior to going on a Work Project:

• 10 credits/Work Project I
• 40 credits/Work Project II
• 95 credits/Senior Co-op

All courses are required except where choice is indicated.