Marketing

Marketing is the power to promote a product. It is an extensive planning process including the research and promotion of a product or service. The essence of marketing is to determine the target market, the needs of that market and make that market aware of your product. This is accomplished through various promotional activities such as advertising and special events.

The Marketing major at LIM gives students an in-depth analysis of marketing strategies, direct marketing and market research from both a domestic and global perspective. Students take courses in advertising, magazines and public relations to further understand the importance of media in sales promotion.

View LIM's Marketing courses