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Accessories Council Next Generation Award Winners Announced
LIM College students receive scholarships and recognition on WWD website
Three LIM College students have been selected as winners of the Accessories Council Next Generation Awards.
Read the article about it on the Women's Wear Daily (WWD) website.
In Spring 2011, students in Professor Pat Baukal's Accessories and Professor Heidi Diamond's Fashion Communications in the Digital Age courses were challenged to select a fashion accessory and create an original comprehensive marketing plan to increase traffic to its sales channels and/or sales of the product. To present their plans, the students were required to prepare a mixture of a video presentation or storyboards with a descriptive written narrative plan. The projects were then judged on their content, originality, potential to drive traffic/increase sales, and the students’ presentation skills.
The judges, members of the Board of Directors of the Accessories Council, included Elaine Gold of Elaine Gold Enterprises (who is also a member of LIM Colleges Fashion Industry Advisory Board); Bruna Maney of Cipriani; Casey Sharbaugh of the Accessories Council; Gabriel Jacopo of Imagemme; Diane Nicholson of NPD; Jodi Rose of Artisan House; Eileen Warner, and Karen Giberson of the Accessories Council.
The top three entrants will receive scholarship prizes funded by the Accessories Council. This year’s winners are:
1st place - Lisa Zalenski - $2,500.00- for a campaign to boost the sale of fashion scarves by increasing their appeal to young women. Zalenski made a video showing that scarves could be fashionable, fun and functional. Her concept was that in today’s unsteady economy, consumers need to feel like they “need” scarves.
View the video she created about her concept below.
2nd place Ashley Dean- $1,500.00- for a plan for a website called “stylesdujour,” which would promote sales of footwear using a contest format. Users would upload photos of themselves wearing different kinds of shoes and website visitors would then vote on their favorites. Footwear companies would sponsor these contests and award prizes to the winners.
3rd place Danielle Cuomo -$500.00 - for a plan for a website called “TrendiLocks,” which would promote and sell hair care products. It would also allow users to view and vote on the latest hairstyles and find stylists in their local area.
The other students who participated in the competition were: Mikael Priestley, April Conklin, Caityln Lyttle, Taylor Lintz, Tani Cabo, Tyisha Williams, Karen Cano and Natalia Ospina -- all of whose presentations were well-received by the industry judges.
“The Accessories Council - LIM College's Next Generation Awards Program, is designed to foster understanding and appreciation of the fashion accessories, eyewear and footwear industries, and the career opportunities available within them,” explains Karen Giberson, President of the Accessories Council. “We were all extremely impressed with the presentations. The Next Generation Award recipients exhibited a level of creative sophistication that is a credit to LIM College and bodes well for the future of fashion accessories industry,” adds Giberson.
Says Elizabeth S. Marcuse President of LIM College, “LIM College is enormously happy to have partnered with the Accessories Council on this project. The Accessories Council Next Generation Awards competition provides a creative and practical learning experience that exemplifies our hands-on approach in preparing students for careers in the business of fashion.”
About the Accessories Council
The Accessories Council is a not-for-profit, national advocacy organization established in 1995. Its mission is to stimulate consumer awareness and demand for fashion accessory products. The Accessories Council serves the industry globally which generates over $30 billion dollars annually in the United States alone. Over the past 12 years, membership has grown to include over 150 corporations representing the world's leading brand names, designers, publications, retailers and associated providers for the accessories, eyewear and footwear industries. The Accessories Council sponsors educational seminars, networking events, seasonal trend reports, marketing and advertising co-op initiatives, design and marketing awards for area fashion students, an annual silent auction, and the esteemed black tie ACE Award Gala, an annual tribute to the leaders of the accessory industry.