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MBA Student Places Second in Kenneth Cole Internship Design Competition
Designs menswear bag as part of company's Project Catwalk competition
Shari Driver (pictured at left), a student in LIM College’s MBA program, has won second place in Kenneth Cole’s Project Catwalk internship design competition.
Driver, who is from Atlanta, Georgia, was one of 10 participants in the design contest, in which interns for departments throughout Kenneth Cole competed to design a menswear bag for Fall 2013.
Driver worked on her entry for approximately two months, moving through the various stages of development, including concept, revision, prototype creation, and devising a marketing campaign. The judging was done by Cole himself, along with the company’s heads of design and human resources.
As part of her MBA studies, Driver was an intern in Kenneth Cole’s marketing department in the fall of 2012. She worked in the company archives, where she acquired in-depth knowledge about Kenneth Cole’s heritage and studied the brand's overall aesthetic.
She says of her internship experience, “As an archive intern, I had access to all images from the birth of the company to where it is now. My main responsibility was to help retrieve images for Kenneth Cole’s 30th anniversary book project, though I often got to work with many other departments, including helping out the Women's Technical Design team.”
Prior to pursuing her graduate degree, Driver worked in Atlanta as a public relations account executive and freelance junior wardrobe stylist. She says of her decision to enroll in the LIM College MBA program, “I graduated with an economics degree, but had never taken any fashion courses. I knew that I wanted to eventually have my own shoe and bag line, and perhaps branch out into apparel. So I was glad to find a unique and challenging program geared specifically towards entrepreneurship in the fashion business.”