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Visual Merchandising Students Display Their Skills in the DDI Window Challenge at Saks Fifth Avenue

6/6/2013 | 12:00 AM - 12:00 AM

Designs will be featured in the August 2013 issue of DDI Magazine

Saks window displaySix LIM College students participated in the DDI Student Window Challenge, a design competition presented in cooperation with Saks Fifth Avenue. The daylong event, which was held on June 6 directly inside Saks Fifth Avenue's 49th Street windows at the flagship store in Manhattan, gave Visual Merchandising students from LIM College and the Fashion Institute of Technology a highly visible platform to show off their skills and creativity.

The challenge culminated with an After Party and awards presentation at Saks Fifth Avenue’s Café SFA. Industry executives also attended the party, giving the students a chance to mingle with prominent retailers and visual merchandisers. The students’ displays will remain in Saks Fifth Avenue’s windows for approximately one week.

The LIM College Visual Merchandising students who participated in the DDI Student Window Challenge are Erin Mino, Erin Meade, Sarah Montgomery, Bianca Bartolo, Jenna Brandt, and Vinessa Soluri. Meghan McDermott and Morgan Walsh were selected as alternates.

During the competition, the students were given a design challenge centered on a specific theme, which was only  revealed that morning. Two-person teams created window presentations using provided materials, merchandise from Saks and their own artistic ingenuity.

Teams worked independently, but gained professional insight from Saks visual directors, who circulated among participants to provide advice and guidance. The students did not know what materials they had to work with until they arrived that day.

Challenge participants will also gain exposure for their work in print and online. Photos of the challenge and final designs will be featured in the August 2013 issue of DDI Magazine and online at www.ddionline.com.

DDI Magazine focuses on store design, visual merchandising, architecture, marketing and branding, with a readership of high-level, in-house retail and contract design professionals. Store planners, visual merchandisers, store designers, independent architects, contract designers and consumer products manufacturers working with high-volume retail chains depend on coverage in DDI for cutting-edge trends, strategies and product applications for store design.

visual merchandising students and faculty

Click here to view the photos of the students' displays

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