About LIM College
LIM College to Be Featured on the CBS 'Super Screen' in Times Square
Advertisements on 520 square-foot digital display will be seen by over 1.5 million passersby daily
If, like more than 1.5 million people will daily, you pass through Times Square between October 1, 2013 and January 4, 2014, you'll be able to look up and see advertisements for LIM College displayed on the 520 square-foot CBS "Super Screen."
Strategically positioned on West 42nd Street between 7th and 8th Avenue, the Super Screen is in the heart of world-famous Times Square Plaza. The 15-second ads will run once each hour for 18 hours every day of the 96-day period, for a total of more than 1,700 showings.
These animated digital billboards are an extension of the College's Fall 2013 transit advertising campaign. They showcase LIM College's distinctive identity, speaking to a focus on fashion and business, in the heart of New York City. Given the increased influx of visitors to NYC at this time of year, this campaign will result in significant exposure for the LIM College brand.