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LIM College’s Visual Merchandising Expertise on Display at International Retail Design Conference
Young alumna joins some of the industry’s heaviest hitters on expert panel
LIM College’s Visual Merchandising Department was front and center at the 2013 International Retail Design Conference (IRDC), held September 17 – 19 in Vancouver, B.C.
*Eric Feigenbaum, Chair of LIM College’s Visual Merchandising Department, moderated a panel session titled “Visual Merchandising in the Age of ‘Showrooming,’” which brought recent LIM College graduate Gina Mercatili (Class of 2012), who is a Merchandising Coordinator for Brooklyn’s Barclays Center, together with Matt Reed, Vice President for Visual Merchandising at Saks Fifth Avenue, and Ignaz Gorischek, Senior Vice President of Store Development at Neiman Marcus. The group discussed the unique visual challenges and opportunities presented by today’s retail climate and explored how visual merchandising could factor into retail business strategy in entirely new ways.
*Paul Olszewski, an adjunct professor of Visual Merchandising at LIM College, who is the Visual Director - Windows and Interior Flagship Marketing at Macy's INC, was presented with the IRDC’s International Visual Competition Award.
*Marjorie Lee Woo, Associate Chair of Visual Merchandising, and adjunct faculty member Kathy Mucciolo, who is Senior Manager of Visual Merchandising at the Metropolitan Museum of Art, both led Iron Merchant Challenge groups. The Iron Merchant Challenge is an IRDC signature event in which teams of conference attendees craft a themed display in less than an hour using simple materials, a "secret ingredient" and their creative ingenuity. Fellow conference-goers then vote for their favorite display. Professor Woo also moderated a roundtable discussion titled "Visual Merchandising Ideas.”
About the IRDC
The International Retail Design Conference (IRDC) is the premier educational and networking event for the store design and visual merchandising community, drawing 300+ attendees from the U.S. and more than a dozen countries worldwide. Presented annually by VMSD, the conference is three days of design dialogue centered on best practices, evolving trends and strategies for maximizing resources.