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LIM College SIFE, Walmart and City Green Bring Recycling Message to New Jersey Schoolchildren


Larry Litterbug encourages kids to recycle

Walmart’s New Jersey division has purchased Larry Litterbug, a book about recycling created by students at LIM College, for City Green, a non-profit organization dedicated to facilitating the establishment of urban community, youth and school gardens in northern New Jersey while cultivating education in public health, nutrition and the environment.

Larry Litterbug was created by LIM College’s Students in Free Enterprise (SIFE) team as part of its slate of business and educational projects for the 2009-2010 academic year. SIFE is an international non-profit organization that works with leaders in business and higher education to mobilize students to make a difference in their communities while developing the skills to become socially responsible business leaders. Participating students apply business concepts to develop outreach projects that improve the quality of life and standard of living for people in need.

Through this initiative, Larry Litterbug’s environmentally-friendly message is reaching City Green-sponsored environmental clubs in Paterson Public Schools 2, 3, 5, 7, 9, 12, 26 and Alexander Hamilton School. The students in these clubs, who are in grades 5 through 8, are using the books to promote their in-school recycling programs among younger students.

Says Jennifer Papa, executive director of City Green, “Each club has started a recycling program in their school where there was no recycling before. Larry Litterbug is a great tool to excite younger students to participate in the program and start recycling at home.”

The book purchase was made possible by Rich Bourget and Robin Burgos of Walmart, who serve on the LIM College SIFE team’s Business Advisory Board.


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