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Visual Merchandising Professor to Judge "Window Wonderland" Competition


Ron Knoth will weigh in on holiday window display contest in Rockford, Illinois

Ron Knoth, a member of the Visual Merchandising faculty at LIM College, will serve as a judge for the Window Wonderland Competition, part of the upcoming Downtown Holiday Festival in Rockford, Illinois. 
According to a press release, the Window Wonderland Competition is designed to highlight the importance of the arts, unite the community, and to create a festive atmosphere throughout the city of Rockford as well as attract customers to its downtown retail outlets. As part of the event, local business owners have donated their storefront windows to be decorated. Professional artists, students, and various groups will be assigned a window in which they will create and assemble a display.

“We have a variety of people participating in the inaugural event which promises to be a sight for all to see. No longer do we have to travel outside the City for a magical holiday experience,” said Kimberly Buchanan, co-owner of Eventus, a full-service event production and meeting management company. 
All windows will be unveiled on December 4 at 6 p.m., during the Downtown Holiday Festival in downtown Rockford. Local judges will put on their walking boots and tour the downtown storefronts, delighting in the creative, clever, and entertaining designs that window teams across the city will have spent hours planning and executing. Judges located outside the city, including Knoth, will take to their computer screens to view the designs online. All judges will look at each window and assign a rating, on a sale of 1-10, within three categories. Those scores will then be tallied and a rating assigned to each. 
For more information about the Window Wonderland Competition and the Downtown Holiday Festival visit www.rockfordholidayfestival.com.

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