About LIM College

Jill Granoff Gives Keynote Address at LIM College's 2011 Commencement Ceremony


Fashion and beauty industry leader is also presented with the LIM College Distinguished Achievement Award and receives an honorary Doctor of Commercial Science degree

Jill Granoff, a leader for 25 years in brand strategy and brand-building in the fashion and beauty industries, shared with the 2011 graduates of LIM College, the nation’s only college focused exclusively on the study of business and fashion, her lessons for career success in her keynote address at the College’s 72nd annual Commencement exercises on Thursday, May 26 at Avery Fisher Hall, Lincoln Center in Manhattan.

“First and foremost, you are in charge of your own destiny – you have to believe in the power of your dreams and make things happen. Don’t be one of those people who watch things happen. Make things happen! Remember, your values drive your behaviors which drive your results,” Ms. Granoff told the audience of more than 1500.

Ms. Granoff continued, “There are 6 guiding principles I want you to focus on:

#1: Start with the end in mind – What is it that you are trying to achieve? It’s important to set clear objectives and remain focused on the bigger picture. Don’t let the small stuff distract you. Make sure you are spending your time on things that move the needle.

#2: Be Positive – Wake up every day with a positive attitude and the belief that you can accomplish anything. See problems as opportunities and seize them. Focus on the solution, not the problem.

#3: Be Proactive – Now is the time to turn those ideas into action and meaningful results. Remember to ask for what you want…

#4 Take Risks – If you want to grow and learn new skills you need to take risks. Don’t be afraid to fail. Be inspired to stretch yourself and reach new heights.

#5: Work hard – Go the extra mile. Always. Work smart as well as hard. Good leaders are passionate and are willing to put in the extra effort to realize their ambitions.

#6: Be the best you can possibly be! – Ask yourself if you are doing the best you can. Are you realizing your full potential? Are you delivering results? A wise man once said to me … efforts are rewarded in heaven, results on earth.’ And be sure you are being a whole person – spending quality time with your family and giving back to community.”

Ms. Granoff was also presented with LIM College’s Distinguished Achievement Award and an honorary Doctor of Commercial Science degree at the ceremony, during which approximately 330 LIM College undergraduate students and 38 MBA graduates received degrees. The valedictorian of LIM College’s undergraduate Class of 2011 was Stephanie Lim.

LIM College President Elizabeth S. Marcuse told the graduates, “The reality is that as you transition from being a student to being a full-time member of the working world you will probably feel like a ‘freshman’ all over again. When you begin your jobs you may feel intimidated and out of place, and with so many new things coming at you at once, you may not feel confident in your ability to do your job well and move on to the next level. ”

“Yet I can assure you that just as you gained confidence, knowledge and skills as you went along at LIM, so too will you do so wherever you find yourself next. There will be that point in your career, probably more than once, when you go from feeling like a frightened ‘freshman’ to being a confident ‘senior.’ With a little time, and with a little experience, you will become empowered to advance your careers and chart your own course -- and it will feel great,” President Marcuse concluded.

↑Back to Top