We hope you enjoy the Fall 2010 issue of Inside LIM College. This e–newsletter is designed to keep faculty and staff members aware of happenings throughout the College. Inside LIM College is published once each semester and gives every department the opportunity to highlight developments and activities in their area. If you have any questions, comments, or feedback, please contact Meredith Finnin, Director of Communications at email@example.com.
This fall, a new CEO Speaker Series is bringing the best and brightest minds in the retail and apparel industries on campus to interact with LIM College’s MBA students in an intimate and informal setting.
Stephen I. Sadove, Chairman and CEO of Saks, Inc.; Mindy Grossman, CEO of HSN, Inc.; and Paul Charron, Chairman of the Board of Campbell Soup Company and former Chairman and CEO of Liz Claiborne, Inc. will all participate in the CEO Speaker Series this semester. Each will address a group of MBA students, as well as participants in the undergraduate Fashion Scholars honors program, followed by a Q&A session.
Stephen I. Sadove, Chairman and CEO of Saks, Inc. kicked off the series with a visit on October 12. Sadove delivered the keynote address at LIM College’s 2009 Commencement ceremony, where he also received the College’s Distinguished Achievement Award as well as an honorary Doctor of Commercial Science degree.
Says Dr. Milan Milasinovic, Dean of Graduate Studies & Continuing Education, “Through sharing their own personal experiences, insights, and advice on running a successful enterprise, these chief executives have the opportunity to inspire, inform, and motivate the next generation of industry leaders. Steve, Mindy and Paul are all exemplary role models for our graduate students as they acquire the education to advance their own careers in the business of fashion.”
by John Deming
This fall, LIM College initiated the Maxwell F. Marcuse Lecture Series. Named for LIM College’s founder, the series will consist of lectures and literary readings by LIM College faculty. The first such lecture, “Cultural Diffusion and the Navajo Weavers,” was delivered by Derek Cockle of the Fashion Merchandising department at the series’ October 27 inaugural event at Maxwell Hall.
“The intellectual currency of LIM College is uniquely focused on the fashion industry and is firmly grounded in practice much more than in theory,” says Associate Vice President for Academic Affairs Dr. Jacqueline LeBlanc, who conceived of the series. “Accomplished industry professionals contribute to learning through the sharing of first-hand practical knowledge.”
Of course, LIM College professors have long blended academic and professional endeavors. The series is a way to create “a more formal intellectual community.”
“There are already strong ties between the faculty’s professional work and the curriculum, whether that work is in visual merchandising or writing fiction,” Dr. LeBlanc says. “The new ideas generated by the lecture series will be leveraged by faculty to bring new knowledge directly to students in the classroom or, in some cases, to improve methods of teaching.”
Some students are currently working as research assistants for faculty members, and others get one-on-one work on scholarly projects, according to Dr. LeBlanc. This month, Writing Center Director Dr. Robert Clark will present at a conference with two LIM College students.
Future installments of the series include the Marketing & Management department’s Dr. Nicole Kirpalani lecturing on “Consumer Suspicion as Ambiguity in Persuasion: Process and Triggers,” as well as Lucy Collins’s (Arts & Communications) talk on “Fashion as Confession: Revelation and Concealment in Personal Identity.”
by John Deming
Holly Davenport is LIM College’s new Distance Learning Program Director. She comes to the College from the University of Central Missouri, where she headed a small department devoted to successfully blending technology into the learning environment.
When she saw an ad for the distance learning position at LIM College in June, she thought it seemed perfect for her. “I instantly emailed it to my husband, and he said the job description looked like it was written just for me,” she says.
Davenport says she is excited to be at an institution where distance learning is so embraced. “The fact that so many courses have made it online in such a short amount of time speaks volumes,” she says. “I am learning more and more how driven everyone is here and I find it inspiring.”
In the last few years, LIM College has been increasing the number of fully online courses it offers, as well as the number of hybrid courses, which are taken half online, half in the classroom. Distance learning has also become particularly important to the College’s Continuing Education programs because many of those students have full-time jobs and need highly flexible schedules.
Davenport says she is especially excited to see disciplines that hadn’t been perceived as suited to hybrid or online learning become enhanced “due to a piece of technology or an application” that made the issue of not being in the same room “disappear.”
Her current projects include a plan to encourage some pedagogical best practices for faculty who teach online and hybrid courses. “My focus is primarily on the exploration of different instructional strategies,” she says. “There is no one right way to do anything, and instruction is certainly no exception.”
She’s also directly involved with LIM College’s biggest technological endeavor, the launch of Blackboard 9.1, which is set for Spring 2011.
“Version 9.1 has made great strides to enhance collaborative learning in the online environment,” says Davenport. Improvements include new tools that mimic interactions students are having outside of the classroom via social media applications. Students will also be able to download a Mobile Learn application onto their smart phones for free.
Says Davenport, “The educational experience is becoming increasingly transportable, reinforcing the importance of nurturing the anytime, anywhere style of learning.”
Bringing the Past into the Present: The LIM College
Perhaps he is right – but fashion can certainly be recorded, remembered and drawn from by bright young minds in the industry. And LIM College’s Archives provide the perfect resource.
“The mission of the LIM College Archives is to identify, collect, organize, describe, preserve and make accessible the enduring records of LIM College and materials related to the fashion industry,” says Lisa Ryan, the College’s Archivist.
LIM College has partnered with the web-based subscription service Archive-It, which “allows institutions to build and access collections of digital content and create digital archives,” according to the company’s website.
Ryan established a web presence for the Archives this semester and Visual Merchandising faculty member Ron Knoth created an on-campus display of archived items. An exhibit of archive reproductions was also on display for the Maxwell F. Marcuse Lecture Series on October 27, and included original books by Marcuse, the founder of LIM College.
LIM College’s Archives focus on three major areas: College archives, special collections and rare books.
The College archives contain material specific to LIM College – materials “of enduring value created by or about LIM College,” according to Ryan. The collection includes photos, letters, programs, catalogs, yearbooks, and more.
The special collections include old manuscripts, pictures, publications, fashion forecasts, clippings, and “any other ephemeral material” related to LIM College or the industry at large.
The Adrian G. Marcuse Library also transfers rare and valuable books to the Archives. According to Ryan, the College is developing collections of rare books and other publications, such as the fashion and art magazine Visionaire. This collection also contains books by Italian publisher Franco Maria Ricci.
Students in the College’s Research and Analysis course will be taught “why we collect the items we collect, as well as the importance of preserving an institution’s records,” Ryan says.
Fashion’s past, it seems, can dictate what it means to be fashion-forward.
Exposure to industry professionals has always been a hallmark of an LIM College education. And this fall, LIM College’s new “Fashion Insiders” guest speaker series has provided students with special access to some of the most fascinating figures in the fashion industry. Speakers this semester included celebrity stylist and author Phillip Bloch, Laurent Levasseur, former CEO of Yves St. Laurent and Chief Operating Officer of Catherine Malandrino, and legendary fashion designer Stephen Burrows.
Held in LIM College’s FashionOpolis, Fashion Insiders events included a private reception for students in the Fashion Scholars program, giving them an opportunity to interact with the guest speakers on a more informal and intimate basis. Presentations were also capped off with a general audience Q&A session.
The Fashion Insiders guest speaker series, which was conceived of by Dr. Rick Lester, Dean of Academic Affairs, and brought to life by Academic Affairs Course Coordinator and Fashion Merchandising faculty member Michael Palladino, is slated to continue in the Spring 2010 semester.
by John Deming
Working adults go back to school for a variety of reasons, says Dr. Lisa Decker, LIM College’s Associate Dean of Continuing Education.
“But they come to LIM College because they love fashion. Because they probably always have loved fashion,” she says.
LIM College’s Continuing Education programs are expanding and now provide a variety of options for non-traditional students seeking a career boost or career change. The College offers several Professional Certificate programs, as well as an option for adult students to complete their bachelor’s degree and potentially earn credit for prior work experience.
Non-traditional students accounted for 70 percent of undergraduates nationwide in 2008, according to the American Association for Adult and Continuing Education. Non-traditional students include those who are older than 24; attend school part-time or part of the year; have full-time employment; and may be single parents or have dependents other than a spouse, among other characteristics.
Continuing Education students can take online, hybrid or traditional classes. Distance learning is a central component of the Continuing Education programs at LIM College, Dr. Decker says, because so many non-traditional students juggle full schedules and online learning fits their needs.
One option for non-traditional students is the Flexible Learning with Experience, or “FLEX” Program. This program allows students to complete a bachelor’s degree. In some cases, participants can be given college credit for current or prior college-level learning that has occurred on the job.
“With FLEX, students can earn a BPS or BBA degree in as little as two years,” says Dr. Decker. “The program was piloted 18 months ago with our alumni and LIM College is now beginning a campaign to recruit students into it who have not traditionally been part of our target population.”
LIM College’s new Professional Certificate programs are well-suited for adult learners who wish to study part-time and add a skill set, advance their careers, or increase their job security. Undergraduate Certificates are offered in Retail Management, Visual Merchandising, and Event Planning and Graduate Certificates are available in Fashion Management and Entrepreneurship.
Says Dr. Decker, “All our offerings right now are credit-based. Our goal is to provide adult students with the kind of flexibility we know they need.”
Two LIM College faculty members served as panel discussion moderators at the Health & Beauty America (HBA) Global Exposition and Conference at New York City’s Jacob K. Javits Convention Center in September. The HBA Global Exposition & Conference is the largest product development event and educational conference for the personal care, fragrance, wellness and cosmetic industries. With more than 40 sessions, the HBA conference offers industry practitioners vital education and information, including case studies, in-depth looks into specific markets, roundtables with industry leaders, and revelations of new technical innovations.
Terry Burstein, Associate Chair of LIM College’s Fashion Merchandising department, moderated “Who’s Making it in the Men’s Market: What You Need to Know.” This session focused on what men want as they realize the importance of cosmetics and personal care products in their lives. The panelists explored how selling to men is different from selling to women and what strategies are best for reaching this market. Panelists included Jolene Schwartz, President and Managing Director, Appearances For Men; Karen Ballou, Senior Vice President, Menaji Skincare; and Laurent Hainut, President and CEO, Raison Pure International NYC.
Dr. Dudley Blossom, Chair of LIM College’s Marketing & Management department, presided over a session titled “What Women Want: The Consumer at Every Age.” This panel explored the needs of women of different ages and how marketers can meet those varying desires. With presentations focusing on the teen and young adult market, the professional woman, and the aging population, this session instructed participants on how to effectively market to the female consumer at every age. Panelists included Peggy Lee, AVP - Creative, Maybelline; Alisa Marie Beyer, Founder and Creative Director, The Benchmarking Company; and Karen Young, CEO, The Young Group.
Samantha Vigorito, Meaghan O'Malley, and Kristine Lusardi are the winners of the Next Generation Awards competition, a program developed by the LIM College and the Accessories Council that focuses on cultivating the business skills of tomorrow’s fashion industry leaders.
The students' $2,500 cash awards were presented at a breakfast at LIM College on September 24. The Next Generation competition required LIM College students in Derek Cockle’s Accessories class and Monica Diaz, Svetlana Zakharina, and Steven Van Leer’s Applied Fashion Merchandising classes during the Spring 2010 semester to create a plan for a new fashion accessory product. Samantha won the “Innovative” category with a plan to create “Bring on the Rain,” a line of rain boots, tote bags, and umbrellas which would utilize hydrochromatic ink to make artwork appear on these items when they got wet. Meaghan won in the "Small Leather Goods" category for a MetroCard holder, and Kristine's “Treads,” which were bags and shoes made from recycled tires, took top honors in the "Eco-Friendly" category.
The competition was judged by executives from top companies. The judges were: Peggy Freeman, Director of Licensing, Amieelynn Accessory Company; Bob Conrad, Senior Vice President of Design and Product Development, Henri Bendel; Linda Lombardi, Vice President, Global Creative and Store Design, Godiva; Alexandra Patino, Director of Jewelry Design, Jones Jewelry Group; and Lonna Conte, Design Director of Classic Brands, Jones Jewelry Group.
Winners were selected based on a combination of elements, including an oral presentation, visual presentation materials, and the overall strength of their marketing concept.
Says LIM College President Elizabeth S. Marcuse, “All of the participating students did a great job of synthesizing all of the fashion and business education and experience they've acquired so far at LIM College into one project.”
For the second time in three years, Marjorie Lee Woo, Associate Chair of LIM College's Visual Merchandising department, was a member of the winning team in the "Iron Merchant" competition at the International Retail Design Conference (IRDC). She competed against industry professionals from across the world to create a unique display in one hour’s time.
Now in its fifth year, the Iron Merchant Challenge is an opportunity for visual display professionals to apply their creativity alongside high-level peers from across all retail sectors. Attendee votes determine the best of show for this hands-on challenge, with the winning team getting a moment to shine on stage on the final morning of the conference.
LIM College was well-represented at the IRDC in Toronto this year. Visual Merchandising Chair Eric Feigenbaum moderated a panel discussion which included faculty member Paul Olszewski, who is Director of Windows for Macy's Herald Square. Olszewski also came home with an award for "Best Store Windows" throughout the retail industry.
The winners of the Cotton Incorporated – LIM College textile pattern design contest visited Cotton Incorporated’s headquarters in Cary, North Carolina on September 30. The group was hosted by Mark Massura, Senior Vice President of Global Supply Chain Marketing, and they toured Cotton Incorporated’s Fiber Processing, Dyeing and Finishing, Product Evaluation and Product Development areas, as well as the Analytical Lab. Pictured from left are: Deanna Rowe, Nicole Clonan, Nicole Powell, Fashion Merchandising Chair Michael Londrigan and Fashion Merchandising faculty member Charles Fradella.
Traditionally, Freshman Orientation consists of students learning their way around campus, meeting their classmates, and getting ready for the start of classes. Yet for incoming students at LIM College, Orientation is also a time to help improve the local community that they are becoming members of. So on August 20, hundreds of new LIM College students fanned out in small groups around New York City to volunteer for a variety of community service activities.
Projects the students participated in included: working to beautify parks in Manhattan, Brooklyn, Queens and the Bronx; assembling activity bags for pediatric patients at New York University Medical Center; helping the American Cancer Society and Gay Men’s Health Crisis prepare for upcoming special events; cleaning spaces for children and their families at the Ronald McDonald House; organizing clothing and dressing mannequins at Bottomless Closet (an organization that provides business attire for disadvantaged women); and sorting through items donated to Housing Works (an organization dedicated to fighting AIDS and homelessness).
This is the second consecutive year that LIM College has made community service projects a mandatory part of its weeklong New Student Orientation.
Shatika Robinson of Paterson, New Jersey is a freshman who helped clear weeds at Manhattan’s Riverside Park. She said “It was a good experience. I had fun while serving the community. I always enjoy doing community service and would like to go on and get involved in projects that help homeless men and women.”
Says LIM College President Elizabeth S. Marcuse, “Orientation sets the tone for the academic year and establishes expectations for our students. Community service is an integral part of co-curricular life, so we felt it was important to incorporate it into the college experience as early as possible. Performing community service helps students develop an appreciation for diversity and privilege, and exposes them to some of the many issues facing our local area. It is our hope that this experience motivates them to stay involved in the community throughout the year.”
LIM College is making news. So far this semester there have been several stories in a variety of media outlets throughout the country involving our people, programs, and events.
Women's Wear Daily (WWD) announced the winners of the Cotton Incorporated / LIM College textile design contest, with articles in the publication and on their website. Earlier this semester, WWD also ran an article about the launch of LIM College’s Professional Certificate Programs.
In September, Michael Londrigan, Chair of the Fashion Merchandising department, was interviewed for a piece on WNYC radio on the relevance of Fashion Week in an internet age. Ports 1961 President Jacqui Wenzel, who is an alumna of LIM College, and Fashion Industry Advisory Board member David Wolfe of Doneger Creative Services were also interviewed for the piece. To hear the segment, visit WNYC's website.
Also in September, Dr. Milan Milasinovic, LIM College's Dean of Graduate Studies & Continuing Education, was quoted in an article in The Financial Times on developments in fashion education. He said, “The fashion industry has been oriented toward creativity, but a business education is also needed to evolve and flourish. Fashion is a business; creativity plays a large role, but without business knowledge, prospects for success are limited.”
On the national level, Dr. Susan Baxter of the Marketing & Management department was quoted in an Associated Press article on decorating a dorm room on a budget. It ran in 13 newspapers throughout the country, reaching nearly 400,000 readers. And on the West Coast, Dr. Dudley Blossom, Chair of the Marketing & Management department, was quoted in a Los Angeles Business Journal article about marketing with Twitter.
LIM College also made it onto television. The College was featured in a news piece that aired on WNBC-TV on August 24 about parents who are over-involved in their college age-children's lives. Part of that segment was filmed at LIM College's residence hall at 1760 Third Avenue, and freshman Gabrielle Falcone was interviewed. And in October, Michael Londrigan taped a piece for Reuters Television about the impact of bedbugs on retailers. He was also interviewed on the same subject for a Crain’s New York Business article earlier this year.
Arts & Communications
Dr. Robert Clark’s essay “The Amity of Influence: The Scholarship of Rachel Wetzsteon,” was published in the online poetry journal Able Muse.
John Deming had two poems published in the July/August issue of the Boston Review.
Liz Sweibel’s video and photographs were included in the Boston issue of Ekleksographia, an online literary journal.
Natasha Yannacañedo played a Southern belle in Andrea J. Fulton's One Drop, which was part of the Dreamup Festival at Theater for the New City. She also performed multiple roles in Judith Shakespeare's Two Gentlemen of Verona by William Shakespeare! at the TBG Theatre.
Terry Burstein, Associate Chair, gave a presentation at the British Universities Transatlantic Exchange Association annual conference in London on “The Short Study Abroad Program and Academic Rigor.”
Terance Coffee spoke at Jones NY’s National Merchandising Meeting in June. His topic was "How to Plan a Successful Event."
Rebecca Fitts launched Imilla Road, a branded series of pop-up shops that showcases emerging designers at retail prices under $200. Imilla Road acts as a collective of new and emerging designers looking to connect with the market.
Amanda Hallay signed a contract with U.S publisher Skyhorse to write a book to be published in the fall of 2011 titled Truly Classic Cocktails. It will be a cultural history of classic mid-century American cocktails.
Michael Londrigan, Chair, participated in a report for Blueshift Research in May on how celebrity endorsements and changing fashion trends are driving new customers to J. Crew.
Sarah Shirley appeared on NBC’s Today show in May to present a segment on “The Little White Dress.” She used an LIM College student as one of her models.
Erica Young styled and wrote a fashion trend article for the Chicago-based magazine Me: In Focus.
Marketing & Management
Jasmine Bellamy was the Brand Director for the controversial dress Venus Williams wore at the French Open this year.
Dr. Dudley Blossom, Chair, was quoted in Blueshift Research’s report "E-Books Threaten College Bookstores' Used Sales," which was released in August. Dr. Blossom also was part of a panel on "Marketing 2.0" at Afingo.com’s “Behind the Seams” fashion industry forum on October 8.
Kevin R. Brotz, JD will return as an invited Guest Lecturer at Weller International Business School in Paris in February. He will lecture on "Selected Topics in American Business Law," including the American jury system, aspects of the American courtroom trial, product liability claims, and the use of licensing as a marketing tactic. He will also deliver lectures on “American Financial Regulation” and "Legal, Contract, and Start-Up Issues in American Entrepreneurship" to Weller’s MBA students.
Fred Steinberg’s story “Plying the Waters along Norway’s Western Coast” appeared in the June issue of International Travel News.
Patrick Tormey was named as a participating member of the National Consumer Panel, a division of the Nielsen group.
Eric Feigenbaum, Chair, moderated a panel on Visual Merchandising at the International Retail Design Conference (IRDC) in Toronto in October. In December he will moderate a panel discussion on Visual Merchandising for the National Association of Display Industries (NADI) Design Collective in New York. He will also speak at the National Retail Federation's (NRF) annual conference in January, as well as at VisionEast, a major event for medical professionals who sell eyewear.
Ron Knoth was interviewed by ABC News Radio about Amazon.com’s report that digital books are outselling traditional print editions.
Graduate Studies & Continuing Education
Dr. Herbert Sherman co-authored “European Universities and Change,” which was published in the Journal of Behavioral and Applied Management and “Abandoning Ship at Sandia Inc.: Part A,” which was published in the New England Journal of Entrepreneurship.
Lianna Scull had a book review published in The National Academic Advising Association’s Journal. She reviewed Student Engagement Techniques: A Handbook for College Faculty. She also co-authored an article titled "The Interviewing Academic Advisor: Professional, Teacher, Mentor, Collaborator" with Cecilia Lalama for the October 2010 issue of Synergy, the newsletter of NASPA – Student Affairs Administrators in Higher Education.
Anthony Urmey has been invited to participate as a judge at the New Jersey state DECA competition. DECA is an international association of high school and college students studying marketing, management and entrepreneurship in business, finance, hospitality and marketing sales and service.
Michael Sachs, JD was quoted in the June 15 issue of Student Affairs Leader newsletter in an article on how insurance coverage affects the work of student affairs professionals.