We hope you enjoy the Spring 2011 issue of Inside LIM College. This e–newsletter is designed to keep faculty and staff members aware of happenings throughout the College. Inside LIM College is published once each semester and gives every department the opportunity to highlight developments and activities in their area. If you have any questions, comments, or feedback, please contact Meredith Finnin, Director of Communications at email@example.com.
Adrian G. Marcuse Library Holds Symposium on Collecting and Preserving Fashion Materials and Information
“Fashion: Now & Then,” a first-of-its kind, one-day symposium on fashion archiving was held at LIM College on April 9.
Participants discussed the past, present, and future uses of fashion information. The focus was on the challenges of collecting and preserving fashion and related contextual information – specifically photos, websites, oral histories and paper items.
Ron Knoth, a faculty member in LIM College’s Visual Merchandising Department, delivered the keynote lecture on mannequin creator Lester Gaba, and two panel discussions, “The Fashion Photograph” and “Preserving the Past & Present: Models for the Collection, Preservation, Use and Sharing of Information,” featured panelists and moderators drawn from the fashion industry, archives, museums, and libraries.
These experts included: Andrew Beccone, Founder & Director of Reanimation Library; Carrie Bickner, Principal of the Bickner Group; Ari Seth Cohen, Creator of Advanced Style; Deirdre Donohue, Librarian at the International Center of Photography; Amanda Hallay, Clinical Assistant Professor of Fashion Merchandising at LIM College; Rachel King, Librarian at LIM College; Molly Monosky, Archivist at the Fairchild Archive; Virginia Millington, Manager, Recording & Archive at StoryCorps; and Jon Patrick, Creator of The Selvedge Yard.
Net proceeds from the event benefitted the LIM Fashion Education Foundation.
Said Lisa Ryan, LIM College’s Archivist, “This was our first public symposium showcasing the archiving of fashion and our own outstanding collection of fashion and fashion-related materials. The information presented was extremely useful to the more than 50 people who attended, including librarians, archivists, students, professors and other fashion industry professionals.”
LIM College has been awarded a $6,000 grant from The Planning and Visual Education Partnership’s (PAVE) Helping Hand Fund. The grant will be used to create a sustainable materials and research component for LIM College’s existing Color and Materials Lab, which is located in the Fifth Avenue building.
The planned Sustainable Materials Lab and Research Center will be a resource for LIM College students and industry professionals. Students will have access to a collection of sustainable materials for specification in their class projects, and this new area will also be accessible to emerging industry professionals who do not have access to a facility of this nature.
The Sustainable Materials Lab and Research Center will also serve as a tool to further the study and understanding of sustainability. It will promote education relative to sustainable design, becoming a center for the study of sustainability. Guest speakers will provide lectures and seminars relative to green design, and sustainable color and materials samples will be displayed.
Says Eric Feigenbaum, Chair of LIM College’s Visual Merchandising department, “With approximately 10,000 samples, including fixtures, flooring and wall coverings, the Color and Materials Lab is now a vital educational tool for LIM College students. Yet a proportionally small percentage of the lab’s materials qualify as “green,” as our current range of material samples are man-made.”
He continues, “As retailers become more sensitive to incorporating “green” materials and working towards LEEDS Certification for their projects, LIM College aims to substantially increase the options available to them, while preparing our students for the realities of the world they will enter upon graduation.”
PAVE’s mission is to support students studying in the field of retail design and planning and visual merchandising. PAVE also seeks to encourage retail management, store planners, visual merchandisers, architects and manufacturers to interact with and support students. The PAVE Helping Hand Fund provides grant funds to educational institutions to enhance the quality of programs and services to students entering into careers in the retail design and planning and visual merchandising industries.
In keeping with the explosive growth of online communication and commerce, and the reach of social media into almost every aspect of modern life, LIM College’s Marketing & Management Department has developed a path in “New Media Marketing” for students who are interested in this burgeoning field.
A new course, Social Media and Mobile Marketing, is now being taught by Shelly Nicholas, a marketing consultant who has worked with Morgan Stanley, the National Football League, and Atlantic Records.
Says Nicholas, “This is an innovative course which seeks to develop students’ understanding of how social media and mobile marketing fit within the marketing mix and familiarize them with popular platforms and best practices for customer engagement.”
For social media, this includes learning about social networks (such as Facebook and LinkedIn), blogs, Twitter, location-based services (such as foursquare), review sites, wikis, and more. And on the mobile marketing front, students are being introduced to the use of SMS (text messaging) and MMS (multimedia messaging service), as well as games and apps and other mobile platforms.
Nicholas has brought in an impressive array of experts to offer the class first-hand perspectives on what it takes to succeed in the real-life worlds of social media and mobile marketing. Among the guest speakers this semester have been Erica Swallow, Assistant Editor at Mashable.com; Erin Gleason, Manager of Public Relations at foursquare; and Leighann Farrelly, Marketing Director at Yelp.
In keeping with LIM College’s commitment to provide students with hands-on experience as an integral part of the learning experience, class participants have created blogs where they write weekly posts, and they are also developing a social media marketing plan for d’Vida -- a small, local health food and lifestyle brand.
The other courses that comprise the New Media Marketing path are Internet and Interactive Marketing, E-Commerce, Multi-Channel Retailing, and a new course in web analytics that is slated to launch in 2012.
Famed fashion designer Carmen Marc Valvo visited LIM College on February 24 to speak to students, faculty, staff and alumni and sign copies of his new book, Dressed to Perfection: The Art of Dressing for Your Red Carpet Moments.
by John Deming
For the past three years, the use of Blackboard – an online teaching tool where users can attend class, upload assignments, download course documents, and more – has been central to LIM College’s goal of being responsive to the needs of its students.
According to Adam Rosen, Director of Academic Administration, “Blackboard increases accessibility by providing options for students to complete coursework in a manner more suitable to their hectic lives.”
Blackboard provides its services to more than 2,200 educational institutions in more than 60 countries, and this month, LIM College had the honor of hosting Blackboard’s Professional and Career College Summit.
The goal of the summit, the first one hosted by LIM College, was to discuss trends and best practices in online learning. The summit’s theme was “Student Success.”
Representatives from colleges around the country gave presentations about topics such as enhancing relationships between faculty and students, improving student flexibility through mobile learning, improving course quality, and engaging alumni.
LIM College faculty and administrators conducted two panel presentations during the conference. Holly Davenport, Director of Distance Learning; Michael Londrigan, Chair of the Fashion Merchandising Department; Fashion Merchandising faculty member Nancy Miller; and Adam Rosen, Director of Academic Administration, gave a presentation on “Enhancing the Online Learning Experience Through Systemic Change.” Susan Bauer, Coordinator of Graduate Studies Career Services; Jocelyn Coalter, Assistant Director of Student Affairs; Sharon Mella, Senior Career Development Counselor; Charles Pryor, Associate Dean of Student Affairs; Lauren Seraita-Bazhdari, Lead Academic Advisor, and Vanessa Torres, an MBA student who is President of the Graduate Student Council, discussed "Improving the Student Experience Through the Use of Technology."
“Well-designed and well-taught online and hybrid courses can be as dynamic, collaborative, participatory and engaging as a face-to-face courses,” Rosen says.
He also notes that recent data indicates that college enrollment has grown nationally by two percent, while at the same time enrollment in online courses has grown by 21 percent.
“Clearly online learning in all its formats – fully online, hybrid, or as a supplement to face-to-face courses – has been embraced by higher education,” says Rosen. “Blackboard permits the College to remain responsive to the curricular needs of all current and future students.”
by John Deming
To make it in today’s business world, students graduating with an MBA need to have on-the-ground experience during the course of their studies. The Capstone component in LIM College’s MBA Program, which has students working closely with fashion industry professionals to develop a sound plan for a real business, has provided such experience since 2009.
MBA students participate in the 12-week Capstone during their final semester of study. They are broken into groups of three or four and each group is assigned a mentor who has been successful in the industry. Recent mentors have included Denise Seegal, CEO of Amsale Design Group and a member of LIM College’s Fashion Industry Advisory Board; Paul Thomasset, former President, Liz Claiborne Outlet Retail; and Linda Larsen, Owner of Larsen Apparel.
Over the course of the semester, students design a business plan from top to bottom – including creative, financial, and everything in between. This culminates in a “competition” between the groups. Each group presents its plan before an audience of students, mentors, professors and other guests; the guests then vote on a winner. Among the recent projects that attracted a lot of attention were a proposed repositioning of the FUBU brand, and “The Steel Heel,” a shoe with an adjustable platform and heel height.
“I’m not always a great believer in competitions between people, but certainly between organizations,” says Dr. Milan Milasinovic, Dean of Graduate Studies and Continuing Education. “It just adds a little flavor [to the program].”
The presentation event also offers an opportunity for participating students to make contacts and build relationships through networking as it allows them to develop – and showcase – their creative and intellectual abilities.
Yet the most important thing about the Capstone is that students get a chance to learn from doing in addition to receiving instruction in a classroom. “Implementation is the name of the game,” says Dr. Milasinovic. “It’s all about application of knowledge.”
This semester, students in LIM College’s Visual Merchandising program have two exciting opportunities to get hands-on experience that will strengthen their resumes -- and might even help finance their education.
In May, students will compete to create fashion designs made from paper products supplied by exhibitors at the National Stationery Show (NSS) at the Javits Center. Show attendees will vote to determine the winning project. The top team will receive a $1,000 cash prize provided by Kate’s Paperie and have their work displayed in that store’s windows during Fashion Week.
LIM College is also partnering with Safilo, the parent company of Solstice Sunglass Boutique, for another Visual Merchandising competition. Students in Marjorie Lee Woo’s Visual Presentation class will compete to develop a summer window promotion that will be installed in 160 Solstice stores throughout the country in June.
LIM College is one of only 11 colleges and universities nationwide recognized by University Business magazine’s Spring 2011 "Models of Efficiency" program, which recognizes innovative approaches for streamlining higher education operations through technology or business process improvements.
“Efficient business operations translate into better experiences for students and administrators alike, and the Models of Efficiency program aims to encourage schools to prioritize service,” said Tim Goral, Editor-in-Chief of University Business. “LIM College stands out for developing a very effective solution to a challenging situation.”
LIM College was selected based on an application from the Office of Admissions about the establishment of Student Outreach Coordinator positions. These student workers help the Admissions team provide a high level of personalized service and information to early-stage prospective students while increasing the amount of time that Admissions Counselors are able to devote to current applicants.
In addition to LIM College, Models of Efficiency honorees include: Indiana University-Purdue University Fort Wayne; San Diego University’s College of Extended Studies; California Polytechnic State University; Jamestown Community College; the College at Brockport; Liberty University State University of New York; Montgomery County Community College; Macomb Community College; North Carolina State University Graduate School; and Capella University.
The program is sponsored by Higher One, a company focused on helping college business offices manage operations and provide enhanced service to students. “It’s a very rewarding experience to partner with University Business in recognizing operations efficiencies on campuses across the country,” said Dean Hatton, CEO of Higher One. “The creativity, tenacity and determination demonstrated by Models of Efficiency winners inspires us as we continue to strive to streamline operations and improve services in higher education business offices elsewhere.”
University Business is a leading publication for senior managers at colleges and university throughout the United States, reaching 46,000 leaders who manage offices such as enrollment, technology, facilities and academic affairs.
Read the article highlighting LIM College in University Business's April 2011 issue.
by John Deming
It is not uncommon for students to enter a writing class under the assumption that they are coming in “to learn a skill set and that’s it,” says new Arts & Communications Professor Elisabet Takehana.
“Yes, you are going to learn writing skills,” she says. “But what you are really going to take out of a writing class is an understanding of how your thought process works, of how to critically approach your world.”
Studying literature requires one to look “further” than a text – to analyze it, interpret it, and use it develop a more complex understanding of the world and your relationship to that world.
Dr. Takehana is in her first semester at LIM College, and comes to New York City from southern California. After being hired in December, she and her family moved “3,500 pounds worth of stuff” across the country to their new home in Queens.
“We spent New Year’s Eve schlepping boxes up a fourth floor walkup,” she says.
But Dr. Takehana has already found much to enjoy in the big city, noting, “I like being able to get whatever I want whenever I want it.”
Last year, she completed a Ph.D. in English with an emphasis in media studies and critical theory at the University of Florida. Teaching at LIM College appealed to her because of the unique position of LIM College as an institution founded on combining “the aesthetic interests of fashion with the pragmatics of business.”
Dr. Takehana reports that her favorite thing about the College so far has been her students. “My students here are very open about talking about the class and about their work. They want to improve, and they want to do well,” she notes.
Dr. Takehana devotes 13 to 14 hours each day to her work at LIM College. “I spend quite a bit of time with the students themselves, and quite a bit of time reading student work,” she says.
She believes the key is not simply to teach writing skills, but to put students in a position where they can articulate a critical argument about something complex.
Or, as she describes it, “Through writing, students learn to think.”
by John Deming
A new series of panel discussions introduced by the Marketing & Management Department is yet another example of LIM College’s continual effort to provide students with firsthand knowledge from industry professionals.
According to Dr. Dudley Blossom, Chair of the Marketing & Management Department, “These panels are designed to help students get inspired, gain real-life knowledge from current practitioners, network, and most importantly, work towards finding a career placement upon graduation.”
The most recent installment, held April 8, featured Audrey Kabla from Epykomene, a Paris-based luxury brand consulting company which she founded. Kabla discussed her experience as an entrepreneur in the early stages of a start-up and talked about the nature of the luxury market and the European business environment.
A panel on April 1 featured Angela Dotson, Chanel’s Vice President of Client Service and Development, and taught the value of perseverance, among other lessons. Approximately 60 students listened as Dotson recounted how she interviewed multiple times before finally being hired by Chanel. Along the way, she built a successful career working for other retailers, but she never gave up her dream of working at Chanel. In 2012 Dotson will celebrate her tenth year with the company.
Panels are held during LIM College’s lunch hour and pizza is provided for all attendees. There have been three installments so far this semester. In addition to the April 1 and 8 events, a session on brand marketing was held on February 23.
“These events were well-attended, and from what I have heard from the panelists, the follow up by our students has been very professional and respectful,” says Dr. Blossom.
Going forward, topics and featured guests will vary, but the focus will always be on what is topical in the industry. The next panel discussion, which will focus on new media and e-commerce, will be held later this semester.
Deciding which college to attend can be an uncertain process. Visiting a website or attending an Open House program for a few hours can provide all the facts and figures a prospective LIM College student needs, but how can that student possibly know what it feels like to actually go to classes, live in the residence hall, and explore New York City?
So in the spring of 2009, LIM College’s Office of Admissions tried to answer those questions by instituting what is known as the Overnight Program. During the Overnight Program participants attend LIM College classes, go out to dinner in Manhattan and spend the night in a room at the residence hall.
This spring more than 115 students, consisting mostly of young women and men who would enter LIM College as first-time freshmen, participated in the Overnight Program on five dates in February, March and April.
The classes these students take, which may be regularly scheduled LIM College courses or special sections held exclusively for Overnight participants, have included Media Mapping (taught by Dr. Dudley Blossom), Cultural Connections to Fashion (taught by Amanda Hallay), Integrated Marketing Communications (taught by Rebecca Fitts), and Applied Fashion Merchandising (taught by Michael Londrigan). Dana Parisi, an Admissions Counselor and certified fitness instructor, also leads a lively Zumba session at the residence hall.
Thus far, the Overnight Program has been a resounding success. Says Kristina Ortiz, Assistant Dean of Admissions, “We believe the Overnight program has had a direct impact on admissions. Last year, 80% of the students who took part in it enrolled at LIM College.” And, she adds, the program has become so popular that there is now a waiting list for it.
“Many faculty and staff members have worked hard to make this happen. I am very appreciative of all of the faculty’s efforts, as well as Dr. Rick Lester’s gracious assistance in coordinating the academic portion. On the Admissions side, Jackie Orticelli has done a great job organizing these events, with help from Danielle Graziani, Dana Parisi and Victoria Giarraputo.”
The feedback from participating students tells the tale. When surveyed, one noted, “It was very informative, definitely a great way to meet future classmates and get a feel for what it will be like to live here.” And when asked how LIM College’s program compared to similar events at other colleges, another student observed, “The LIM experience was more interactive and personal. I made a better connection.”
LIM College won three awards, including a Gold award, in the 26th Annual Educational Advertising Awards. This is the second year in a row that LIM College has earned recognition in multiple categories in the national awards program.
The Educational Advertising Awards, sponsored by the Higher Education Marketing Report, is the largest educational advertising awards competition in the U.S. This year, over 2,500 entries were received from more than one thousand colleges, universities and secondary schools from all 50 U.S. states and several foreign countries.
A poster promoting LIM College’s “What Fashion Era Are You?” Facebook quiz for prospective students won a Gold award, a print advertisement for the Accessories Council’s ACE Awards journal received a Bronze award, and the Office of Admissions’ “mini-viewbook” received a Merit certificate.
Judges for the Educational Advertising Awards consisted of a national panel of higher education marketers, advertising creative directors, marketing and advertising professionals and the editorial board of the Higher Education Marketing Report. According to the program’s website, “Awards and certificates were given to those entrants whose programs and materials display exceptional quality, creativity and message effectiveness.”
All of LIM College’s winning materials were designed and produced by Creative Communication Associates (CCA), an Albany, New York-based marketing and communications firm which works with a diverse array of colleges, universities, and specialty schools nationwide. CCA has been LIM College’s marketing partner since 2003.
On April 7, students in Professor Michael Palladino’s Applied Fashion Styling and Event Planning I classes presented “Flaunting Fearlessly,” a fashion show and auction that raised funds for the LIM Fashion Education Foundation to support student scholarships. Fashion designer Sylvia Heisel donated 11 t-shirts from her Flaunt Fiercely label, which students in the Applied Fashion Styling course styled in the manner of prominent fashion designers, including Betsey Johnson, Valentino, Zac Posen, and Marc Jacobs. The t-shirts were then modeled and auctioned off at the end of the night. Students in the Event Planning course executed and marketed the event, which was supported by a bake sale on the LIM College campus on March 24.
Arts & Communications
Jane Cleland’s newest novel, Deadly Threads, is being published this month by St. Martin’s Minotaur. Deadly Threads is the sixth installment in the highly popular Josie Prescott Antiques Mystery Series. The seventh Josie Prescott novel, All Dolled Up, will be published in 2013.
Roseanna Lane’s short story “A Way Out of the Colonia” won the Editor’s Prize from Camera Obscura: A Journal of Contemporary Literature and Photography in their Winter 2011 issue, and was nominated for a Pushcart Prize. Lane, who writes under the pen name Rosebud Ben-Oni, also presented an excerpt from her novel-in-progress, The Imitation of Crying, at the American Chamber of Commerce, People’s Republic of China, in Beijing.
Lorenza Smith’s new book Venice: The City, The Art, The History, published by Arsenale Editrice, was released on the American market last month.
Diana Spechler’s second novel, Skinny, is being published by Harper Perennial this month.
Liz Sweibel contributed to an exhibit at the Winkleman Gallery’s Curatorial Research Lab, titled “Signs on the Road,” which features found material from more than 150 artists. It is on display from March 25 through April 30.
Melinda Wilson co-edited an anthology of poetry criticism titled Coldfront Yearbook 2010. She also published an article titled “Are the Masters of the Ceremony the Masters of Our Literary Tradition?” in VIDA: Women in Literary Arts, where she was recently named Managing Editor.
Janice Everett gave a lecture on trend forecasting to students in the MBA program at Nichols College in Dudley, Massachusetts. She also created Spring 2012 theme board displays for the Wendy Greenburg Studio booth at the Printsource show in January.
Ionia Dunn Lee is the Fashion Director for Today’s Black Woman, a bi-monthly magazine with a circulation of 35,000 that was established in 1995.
Marketing & Management
Dr. Susan Baxter authored an article on corporate diversity for the December/January issue of Echelon magazine
Dr. Dudley Blossom, Chair, wrote an article on branding for SignCafe, a marketing publication based in southeastern Europe. Dr. Blossom is also scheduled to pen a regular column on marketing and communications tactics going forward.
Dr. Susan Baxter and Dr. Nicole Kirpalani presented a paper on “Consumer-Brand Connections: Examining Differences between Fashion Apparel and Consumer Electronics” at the Colloquium on Consumer-Brand Relationships in March.
Michael Creagh was named as a 2010 Hasselblad Masters Award Finalist. The Hasselblad Masters Award is a prestigious international program that recognizes both established and rising photographic talent.
Eric Feigenbaum, Chair, presented a seminar on Visual Merchandising at the International Vision Expo at the Javits Center on March 18. In February he visited Istanbul, where he was asked by FLO, Turkey’s largest footwear retailer, to make recommendations to increase the effectiveness of their store presentation.
Judith Hugentobler is now a Ceramic Studio Manager at the Sirovich Senior Center / Educational Alliance, where she conducts weekly sculpture and ceramics workshops.
Ron Knoth’s poem “Winter,” which is about President James A. Garfield, was selected for publication in American Presidents – Sensations Magazine. Knoth, who writes under the pen name Leeander Scott, was one of only 25 writers from seven U.S. states and two continents whose work was chosen for the publication.
Graduate Studies & Continuing Education
David Freschman’s work with FashInvest, an organization devoted to promoting the development of entrepreneurial companies, was featured in an article in the Philadelphia Business Journal in February.
Dr. Jacqueline LeBlanc, Associate Vice President for Academic Affairs; Dr. Rick Lester, Dean of Academic Affairs; and Adam Rosen, Director of Academic Administration, gave a presentation on “Standard 10: Successful Strategies for Adjunct and Non-Traditional Faculty” at the Annual Middle States Conference on December 10 in Philadelphia.
Michael Donohue, Senior Vice President of Finance and Operations/Treasurer, will give a presentation on “Developing and Implementing an All Hazards Emergency Response Plan” at the National Association of College and University Business Officers’ Annual Meeting in July.
Vanessa Iaffa, Student Affairs Assistant, received the Stephen L. Jerome Fellows Scholarship from Baruch College, where she is enrolled in the Higher Education Administration master’s degree program.