Students' Survey Findings Receive National Attention


Joshua Katcher Brings “Sustainable Style” 
to LIM College


LIM College Student Wins Lord & Taylor 
Styling Competition


Introducing: Evelyn Hecht


Faculty Member Produces Events for 
Major Names in Fashion


GlobalSpeak and Fashion Insiders

New Online Portal Coming to LIM College


Visual Merchandising Chair Wins 
Prestigious Industry Award


LIM College Partners with DHL to 
Display Students’ Work at Fashion Week


Continuing Education Introduces Summer 
Visual Merchandising Certificate Program


Transit Ad Campaign Wins Award


Fast Facts: Faculty & Staff


Students' Survey Findings Receive National Attention
 

NRFSA members and Professor Marla Greene

The use of technology for shopping by 18-25 year olds is significantly overrated. In fact, more than 68% of the 18-25 year-olds surveyed “prefer to shop in stores than online for apparel and shoes,” according to the results of the survey, “Shopping Trends Among 18-25 Year-Olds,” which was conducted by a group of LIM College students and in conjunction with the National Retail Federation Student Association (NRFSA).

The survey results were released January 17 during a press conference at the National Retail Federation (NRF)’s 101st Annual Convention at the Javits Center. The findings were then reported on widely throughout the U.S. and internationally. News stories about the students’ research appeared in outlets ranging from Women’s Wear Daily to Investors Business Daily to WINS 1010 AM radio.

Said Patrick Mays, a member of the LIM College NRFSA, “As part of our activities as an NRFSA we decided to survey our peers to analyze how 18-25 year-olds shop, where we shop, how much we spend, our preferences for shopping online and via mobile devices versus in stores, and the role social media plays in our shopping activities.”

Under the direction of faculty advisor Professor Marla Greene of the Marketing & Management Department and Marketing & Management Department Chair Dr. Dudley Blossom, and with Robert Wallstrom, President of Saks OFF 5TH as a consultant, the LIM College group’s survey of 310 18-25 year-old primarily female consumers was conducted online this past fall.

Among their findings, which surprised many in the retail industry, were that only 23% of 18-25 year-old consumers shop from a tablet or smart phone and that while they will “like” a brand on Facebook, more than 88% do not yet want to shop via Facebook or Twitter.

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Joshua Katcher Brings “Sustainable Style” to LIM College
Joshua Katcher (second from left), Nigel Barker (center) and LIM College students

This spring LIM College’s Fashion Merchandising Department introduced the new course Sustainable Style: Icons, Ethics and the Visual Dialect of a Future Fashion Industry, taught by Joshua Katcher.

In his class, says Katcher, "Students explore issues faced by fashion professionals at the intersection of natural ecology, man-made environments, inter-species ethics, social justice, individuality, and power."

Using a multi-disciplinary approach, Sustainable Style analyzes historical incidents of fashion’s impact on the environment, people and animals – from the birth of the Audubon Society as a reaction to women’s hat trends, to the revolutionary Dandy’s use of dress as a tool for political change, to the popularized anti-sweatshop and anti-fur movements of the 1990s. Students are also encouraged to begin formulating solutions to current challenges based on existing and emerging technologies and methodologies.

The Sustainable Style class had the opportunity to hear from an impressive roster of leading voices in the sustainable fashion world throughput the semester, including television personality, filmmaker, and author Nigel Barker; Michelle McDonald, Fashion Outreach Manager for the Humane Society’s Fur-Free Campaign; and Dr. Merle Patchett of “Fashioning Feathers,” an exhibition that explores the collection, production and consumption behind the use of feathers in fashion.

Prior to joining LIM College as an adjunct faculty member this spring, Katcher lectured on ethical fashion far and wide, including at the University of Pennsylvania, Brown University, and the American University of Paris.

Katcher also runs the transmedia platform The Discerning Brute, which he describes as, “a resource for intelligent men who want to make ethical, informed decisions concerning their style.” Launched in 2008, it focuses on “fashion, food and etiquette for the ethically handsome man.” In 2010 he launched the companion site Brave GentleMan which is an online men's shop featuring apparel, accessories, grooming products and home goods.

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LIM College Student Wins Lord & Taylor Styling Competition

Contest winner Grace Hinds (right) with Lord & Taylor's
Suze Yalof Schwartz (center)

After approximately 50 students in Fabrizio Babino and Gary Osborne’s Fashion Styling classes and Joseph Ungoco’s Applied Fashion Styling course accepted the challenge to enter Lord & Taylor’s “You’ve Got the Look” Student Stylist Competition, it was Grace Hinds who walked away with the $10,000 grand prize.

Grace was one of eight finalists (four from LIM College and four from FIT) who dazzled the competition judges. The other three LIM College finalists were Ayanna Zaire Cotton, Karen Hodgin and Alyssa Spirito.

The outfit Grace styled using Lord & Taylor’s Spring ’12 merchandise consisted of a short pale skirt, beige sweater underneath a sheer kimono jacket, strappy high heels, a coral beaded necklace, a pearl bracelet and a gold watch.

It was selected by a panel of fashion experts, including legendary designer Carmen Marc Valvo, Lord & Taylor’s Editor-at-Large Suze Yalof Schwartz, Creative Director Corinne Brohme, and Fashion Director Paula Correri (who is an LIM College alumna) at a special in-store fashion show at Lord & Taylor's Fifth Avenue flagship on March 7. Voters also weighed in online and by text, with a total of more than 35,000 votes received. During the two-week voting period, all the finalists’ ensembles were also on display on mannequins in Lord & Taylor’s famous Fifth Avenue windows.

Said Michael Londrigan, Chair of the Fashion Merchandising Department, “LIM College is very proud that Grace won this competition. Those judges really had their work cut out for them, because all of our finalists applied the skills and knowledge they gained in the classroom to create very bold and memorable looks.”

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Introducing: Evelyn Hecht
by Keith Meatto

Evelyn Hecht, Ed.D.

Evelyn Hecht, Ed.D. recently joined LIM College’s Office of Human Resources as a part-time Employee Relations Specialist. Her role will be to help assure that LIM College fosters and sustains a culture that retains and develops one of its most valuable assets – its faculty and staff.

Evelyn has extensive experience working in educational settings. For 11 years she was the Director of Organizational Development at Boston Medical Center, the teaching hospital for Boston University Medical School. There, she led a 12-person team that provided a broad array of services to more than 5,000 employees. She also worked as Director of Operational Improvement at Nassau University Medical Center on Long Island. She’s proud to have worked for these “safety net” hospitals, which provide healthcare to many people who often have no other place to turn.

Evelyn also has a background in the arts. Her mother was a textile designer and she’s a graduate of the school now known as Fiorello H. LaGuardia High School of Music & the Arts.

She and her husband recently relocated to Manhattan, which she says is proof that “you can go home again.” Although she has also lived in Florida, California, and Massachusetts, Evelyn considers New York her home and loves the arts, the people, and the pace of New York City. She was born and raised in Washington Heights, studied psychology at SUNY Purchase, and earned her doctorate from Columbia University.

She says, “I have a keen interested in how we, as individuals and in groups, learn and apply information in everyday settings.  My own education has been internship based – like at LIM College.”

Evelyn reports that she’s received a warm welcome from the LIM College community this spring, and she looks forward to working with the administration, faculty, and staff.

She says, “I will be at each of the College buildings on a regular basis and look forward to partnering with our faculty and staff in proactively addressing their needs.”

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Faculty Member Produces Events for Major Names in Fashion

Marilu Menendez, an adjunct faculty member in LIM College’s Marketing & Management Department, has been working on several high-profile projects with some of the leading creative minds in the fashion world.

In addition to teaching at LIM College, Menendez currently runs her own eponymous communications firm, and was formerly the Director of Publicity and Fashion Events for Lord & Taylor and the Fashion Director for Accessories at Bonwit Teller.

In August, she produced and promoted a major exhibition of the work of Ruven Afanador at the Museo de Arte Moderno in Bogota, Colombia. Afanador is an internationally renowned fashion photographer who lives and works in New York. His fashion editorials and celebrity portraits have appeared in many of the world’s leading publications, including The New York Times Magazine, The New Yorker, Vanity Fair, Paris Photo, Rolling Stone, and Elle, as well as in the French, German, Spanish, Australian, and Japanese editions of Vogue.
 
The exhibition, titled “Yo Sere tu Espejo…Ruven Afanador: 80 Retratos” (“I Will Be Your Mirror…Ruven Afanador: 80 Portraits”) broke records for both attendance and press coverage. It featured a retrospective of Afanador’s work as a portraitist, including photos of Catherine Deneuve, Antonio Banderas, Quentin Tarantino, Oprah Winfrey and Tina Fey, alongside images from Afanador’s three books and of Colombian luminaries such as Gabriel Garcia Marquez and Ingrid Betancourt. Additional exhibitions at other museums and galleries are in the works for this fall.

Last fall, Menendez produced and promoted a museum exhibition on the collaboration between fashion designer Isabel Toledo and her artist husband Ruben Toledo. That exhibit, at the Museo de Arte de Puerto Rico, was titled “Una Historia de Amor entre el Arte y la Moda” (“A Love Story between Art and Fashion”).

Menendez then coordinated the production of Isabel Toledo’s show of her Spring-Summer 2012 Collection, which opened Puerto Rico and Miami’s Fashion Weeks. She is now working with Penguin to promote Toledo’s book Roots of Style and recently coordinated a program at El Museo del Barrio that featured a conversation among Isabel and Ruben Toledo and Nina Garcia, Fashion Director of Marie Claire magazine.

Says Menendez, who currently teaches the Power of the Brand course and has also taught courses in the Arts & Communications Department, “In my classes, I share with the students the success stories and, most importantly, the failures. Invariably, both can be traced to following the theories being taught -- or not, in the case of the mistakes. This makes the material from readings and lectures concrete and real to them.”

She continues, “I find it challenging, but hugely satisfying, to be able to share what I learned over three decades. I was always surrounded by young people---assistants, interns---whom I guided and mentored. It is important to me to keep on doing that.”

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Globalspeak and Fashion Insiders


The Fashion Insiders and GlobalSpeak series brought an array of distinguished professionals to campus this semester, including (clockwise from top left) author Susan Ashbrook (Will Work for Shoes); branding guru Simon Graj; Ultrasuede director Whitney Sudler-Smith, legendary model Pat Cleveland, and style expert Philip Bloch; Aliza Licht, Senior Vice President of Global Communications for Donna Karan International; and institutional business development officer Walter J. Dillingham, Jr.

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New Online Portal Coming to LIM College

A new online portal, which will provide Single Sign On for web and software applications frequently used by students, faculty and staff, is coming to LIM College. Single Sign On means that users can launch web-based and software applications directly from the LIM College portal without having to enter their log-in credentials every time they want to use a different application.

The portal, known as “myCampus,” is already in use at more than 250 higher education institutions worldwide, including Florida State University, the University of Arizona, and Adelphi University. LIM College was awarded a grant to bring the portal to campus and invited to join the EAI Consortium, a group of educational institutions and technology partners working to find creative solutions to common technology issues in higher education.

myCampus was chosen as the College’s Single Sign On solution in part due to the robust suite of services the product offers. In addition to Single Sign On, myCampus bundles use of mobile technologies, social media, internal messaging, online community building, and other intranet-like tools for communication and productivity into one application.

The first iteration of the portal will feature several commonly-used applications (including Blackboard, Sonis, Citrix, and Outlook Mail), as well as a College news feed and links to commonly visited pages of the website and other applications. It will replace the current “MyLIM” page on the LIM College website. As the portal matures, internal messaging features, social media components, and shared document libraries are among the many features that will be developed.

The portal is currently in the testing phase and will be introduced for staff and faculty use prior to being launched to the entire student body. For more information on the portal, please email mylim@limcollege.edu.

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Visual Merchandising Chair Wins Prestigious Industry Award

Eric Feigenbaum

Every year, DDI (Display and Design Ideas) magazine presents one outstanding professional in the visual merchandising and store design industry with the Markopoulos Award, named for the late visual merchandising legend Andrew Markopoulos. This year, Eric Feigenbaum, Chair of LIM College's Visual Merchandising Department, was recognized with this honor. And on February 29 Feigenbaum accepted the Markopoulos Award at a ceremony during the GlobalShop conference in Las Vegas.

For three decades Feigenbaum has had a distinguished career in the visual merchandising and store design industry, including as the Director of Visual Merchandising for Walker Group/CNI, where he was a pioneer in bringing visual merchandising to Asia and South America and was involved in the design of stores in South Korea, Japan, Chile and Peru. He also served as the Corporate Director of Visual Merchandising for Stern’s Department Store, a Division of Federated Department Stores, and was a pioneer in advocating an eco-friendly approach to visual merchandising.

Feigenbaum is one of the founders of the Planning and Visual Education Partnership (PAVE), an organization that supports design students, and he served as Vice President and Chair of its Education Committee for 18 years. He also served as Chair of the Society of Visual Merchandisers, an organization that recognized and rewarded excellence in visual merchandising and conducted educational seminars.

He is currently the New York Editor of VMSD (Visual Merchandising and Store Design) magazine and has written about visual merchandising for other industry publications, including DDI, Museums and More and Home and Garden Retailer.

Feigenbaum is regularly featured as a speaker at major industry conferences and events, including The National Retail Federation’s The Big Show, the ARE Design Collective, the International Retail Design Conference, Toy Fair, the Gift Show, POPAI (Italy) and VisionEast.

Previous Markopoulos Award recipients include Simon Doonan of Barney’s and Linda Fargo of Bergdorf Goodman.

Said Alison Embrey Medina, Executive Editor of DDI magazine, "Eric Feigenbaum is the perfect choice for the DDI Markopoulos Award. His passion for the retail industry and dedication to the future design leaders of the world truly reflect the essence of what Andrew Markopoulos would have wanted for this industry."

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LIM College Partners with DHL to Display Students’ Work at Fashion Week

LIM College's Visual Merchandising Department partnered with global logistics leader DHL to give four students a unique, hands-on Fashion Week experience.


Emily Acle, Carinne Cusanelli, Samantha Scopo, and Vinessa Soluri -- under the supervision of Department Chair Eric Feigenbaum, Associate Chair Marjorie Lee Woo, and with assistance from Professor Grailing King -- styled four mannequins in fashions created exclusively from DHL's shipping and packing materials. DHL was the official logistics provider of Mercedes-Benz Fashion Week.


After an online competition, the top two mannequins, created by Vinessa Soluri and Carinne Cusanelli, were showcased at DHL's booth in the lobby of Mercedes-Benz Fashion Week at Lincoln Center. In addition to prizes from DHL, Vinessa and Carinne also won prizes of $250 each, provided by Bill Levine, President of WL Concepts, a leader in creating innovative visual displays, graphics and signage.


Visitors to the DHL booth were also able to have their photograph taken with the DHL-branded mannequins on a simulated fashion runway. Approximately 2,000 people, including the reigning Miss Universe, Miss USA and Miss Teen USA, were photographed by Visual Merchandising faculty member and award-winning fashion photographer Michael Creagh with the students’ attention-getting creations.

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Continuing Education Introduces Summer Visual Merchandising Certificate Program

LIM College is introducing a new summer program leading to a Professional Certificate in Visual Merchandising.
According to Dr. Lisa M. Decker, Associate Dean of Continuing Education, the decision was made to create a summer version of the program because of the popularity and success of the existing one-year Visual Merchandising Certificate program.

She says, “It’s is ideal for people who are already working in the fashion industry and want to advance their careers, or for those looking to change careers and go into fashion, retail, or any other field where visual presentation is a necessary skill.”

Participants will learn how to create compelling product presentations, store layouts, and retail design concepts. The summer Visual Merchandising Certificate  Program will consist of two 5-week sessions, one from May 29 – June 29  and one from July 9 – August 10. Courses are worth three credits each and classes are held Monday through Thursday from 5:00 to 9:30 p.m. Upon completion of five required courses enrollees will receive a Professional Certificate in Visual Merchandising.

Decker is hoping prospective students will be inspired by the example of Kristina Visceglia, a 2011 Visual Merchandising Certificate program graduate, who is now an Apparel Supervisor Manager at Anthropologie.  Her responsibilities include working with all the in-store departments to create exciting visual displays to showcase new merchandise.  

Visceglia said, “I graduated from college in 2008 and was working part-time at my sister’s store before I entered the Visual Merchandising Certificate program. LIM College helped me gain the knowledge I needed to stand out. My computer design and merchandising classes gave me essential tools that I will use for the rest of my life. LIM College was an amazing connection into the business I was looking to pursue, and without it I couldn’t have made it to where I am now.”

While a student in the Visual Merchandising Certificate Program, Visceglia was the winner of the Solstice Sunglass Boutique Summer Solstice Visual Merchandising Competition, a design competition to create a seasonal promotional concept for the retail chain’s “Summer Solstice” sales promotion. Visceglia’s winning design appeared in 160 Solstice Sunglass Boutiques and Solstice Sunglass Outlet store windows and was used for a range of marketing initiatives.

Courses offered during the Summer I session of the Visual Merchandising Certificate program will be
Introduction to Visual Merchandising, Color and Design, and Product Presentation. Summer II course offerings are Display Graphics and Visual Presentation. The fifth required course, Visual Technology I, will be offered in the fall.

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Transit Ad Campaign Wins Award

LIM College won a "Best of Show" award in the 27th Annual Educational Advertising Awards. This is the third consecutive year that LIM College has earned recognition in the national awards program.


The Educational Advertising Awards, sponsored by the Higher Education Marketing Report, is the largest educational advertising awards competition in the U.S. This year, over 2,900 entries were received from more than one thousand colleges, universities and secondary schools from all 50 U.S. states and several foreign countries. Only 18 institutions were recognized by the judges as a “Best of Show” winner.


LIM College's first-ever transit advertising campaign, which began in March of 2011, placed ads in subway cars throughout all five boroughs, reaching approximately five million riders each day. The campaign features students and faculty members expressing their interpretation of the College’s tagline, “Where Business Meets Fashion.”


Judges for the Educational Advertising Awards consisted of a national panel of higher education marketers, advertising creative directors, marketing and advertising professionals and the editorial board of the Higher Education Marketing Report.


LIM College’s transit ad campaign was designed and produced by Creative Communication Associates (CCA), an Albany, New York-based marketing and communications firm which works with a diverse array of colleges and universities nationwide. CCA has been LIM College’s marketing partner since 2003.

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Fast Facts: Faculty & Staff

Arts & Communications
Kate Angus’s manuscript Distant Satellite was a finalist for The National Poetry Series, Slope Editions, and Crab Orchard’s Poetry Series.

Rosebud Ben-Oni is developing a new play, Shamhat, as part of the 20th anniversary season of New Perspectives Theater, where she is a playwright. In the fall, she spoke at the Women in the Arts conference as a playwright. Her lecture, now titled "Semaphore Toward Emptiness: A Meditation on Women and Jerusalem," has been published by Trans-Portal: The Hub of Transformation Studies.

Robert Clark gave a talk titled “Where Is Social Justice in the Strategic Plan?” at a conference sponsored by the International Writing Center Association and attended by professors of English, composition, and communications; academic administrators; and student tutors. The conference was hosted by Indiana University/Purdue University at Indianapolis.

Jane Cleland’s seventh Josie Prescott Antiques Mystery, Dolled Up for Murder, has been published by St. Martin’s Press Minotaur Books.

John Deming’s poem "Cold Pockets of Remembrance" was published in this spring's edition of Agriculture Reader; another poem was published by Augury Books in January.

Steven Karl chaired “The Chapbook Beyond Cultural Artifact: Contemporary Poetry and the Economics and Vitality of Chapbook Publishing,” a panel at the AWP conference in Chicago. Also, Steven’s collaborative poetry chapbook with Angela Veronica Wong titled Don't Try This on Your Piano or am i standing here with my hair down was recently released by Lame House Press.

Anthony Naaeke will co-author a textbook on organizational communication with Jennifer Dixon of Marymount Manhattan College, to be published by National Social Science Press.

Peggy Suzuki participated in a reading of Two Gentlemen of Verona as part of the Judith Shakespeare Company NYC’s Shakespeare-a-Thon fundraiser.

Liz Sweibel will show site-specific installation, drawings, and video in a two-person exhibition at the Medicine FACTORY in Memphis in September. Her sculpture is also featured in Maine College of Art’s Spring 2012 newsletter.

Elise Takehana is contributing a chapter titled “Burroughs/Rauschenberg: Text-Image/Image-Text” to The Future of Text and Image, to be released by Cambridge Scholars Publishing this spring. Also coming this spring is the second volume of Futures of Digital Studies, a collection she co-edited with Mauro Carassai. In April, Elise presented “Borderlands in Baroque Computing: Mimesis Across the Subject/Object Divide” at Mimesis NOW in Rochester.

Natasha Yannacańedo performed in Hot Gilly Mo! in February at the Polaris Theater and performed in White House Wives: Operation Lysistrata at the Jerry Labowitz Theatre in March. Natasha also appeared in Coriolanus, Love's Labour's Lost, and The Two Gentlemen of Verona during the Judith Shakespeare Company NYC’s Shakespeare-a-Thon in late April.

Fashion Merchandising
Janice Everett created trend display boards for Spring 2013 for the Wendy Greenberg Studio, a vintage textile studio, at the Printsource New York show, which was held in January.

Marketing & Management
Kevin R. Brotz, who also teaches in the LIM College MBA program, returned for the third year as a Visiting Professor at Weller International Business School in Paris. While there, he gave lectures and taught classes on topics in American business law. He also conducted a class for undergraduate students on the use of licensing as a marketing tactic and delivered lectures on American financial regulation for Weller’s MBA students.

Susan Baxter and Nicole Kirpalani presented the paper “Examining Consumers’ Relationships with Fashion Brands and Electronics Brands” at the Marketing Management Association Spring Conference in Chicago in March.

Susan Baxter, Nicole Kirpalani, Holly Davenport, Director of Distance Learning and Amy Wolfe, Technical Services and Reference Librarian, will present “Student Learning Styles and Perceptions of Online Marketing Courses” at the Frontiers of Distance Learning in Business Education conference at Fordham University in June.

Rebecca Fitts, through her new business Pop-Up Marketing, is working on a project with New Design High School to create the first student-created and run pop-up shop. The shop will run May 14 – 18 at Lost Weekend NYC on the Lower East Side.

Nicole Kirpalani presented “Goal-Theoretic Perspectives of Consumer Suspicion in Value Co-Creation,” at the AMA Summer Marketing Educators’ Conference in San Francisco, CA.

Jeannette Monaco is working with the Care for Kenya foundation to help provide sustainable entrepreneurial opportunities for women in that nation. She was recently interviewed about her and her husband’s involvement in these projects for a video that appeared on the foundation’s website.

Visual Merchandising
Eric Feigenbaum, Chair, gave a presentation on office design and merchandising at International Vision Expo East, the most comprehensive international ophthalmic event in the U.S., held at the Javits Center in March. Feigenbaum also participated in a panel discussion titled “Deconstructing the Flagship: A tour of the World's Best Designs” at the National Retail Federation’s BIG Show at the Javits Center in January.

Katerina Lanfranco returned to her alma mater of the University of California, Santa Cruz to work with students from that school’s Art and History of Art and Visual Culture departments to create an exhibition titled “Natural Selection,” which was a large-scale, hand-cut paper installation.

Student Affairs
Michael C. Sachs gave a presentation on “Assessing Learning Outcomes within Student Support Services” at the Association of Collegiate Registrars and Admissions Officers Annual Meeting in April. In March, he served as Colloquium Chair, Colloquium on Globalization at the College Student Educators International’s Pre-Convention Colloquium, and, along with Denise L. Davidson, presented “Moving to the Dark Side: A Primer for Student Affairs in For-Profit/Proprietary Colleges and Universities” at the College Student Educators International Convention.

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