New Program: MPS in Fashion Marketing


Faculty Focus: Maryanne Grisz


The LIM College Faculty Blog


Professors Become the Students at
Maxwell F. Marcuse Lectures


LIM College Professor "Rocks Out" 
with Inner-City Youth

LIM College Gets Social


Transit Ad Campaign Wins Educational 
Advertising Award


Spring Brings a Flood of Guest Speakers 
to LIM College


Fast Facts: Faculty & Staff


New Program: MPS in Fashion Marketing


LIM College has received approval from the New York State Board of Regents to offer a Master of Professional Studies (MPS) degree in Fashion Marketing. This new program will begin in the Fall 2013 semester.

The MPS in Fashion Marketing is the latest addition to LIM College's graduate-level offerings, which also include an MBA with tracks in Fashion Management and Entrepreneurship and an MPS in Fashion Merchandising and Retail Management.

Courses in the 30-credit program are designed to provide students with comprehensive knowledge about current marketing and business trends, giving them a competitive edge when pursuing positions in today's fashion marketing arenas. The first 24 credits are core courses which culminate in a three-credit capstone project where participants will utilize the skills they have developed throughout the program. Students will also be able to complete an additional three-credit internship. Full-time students will complete the program in three semesters throughout one calendar year.

The MPS in Fashion Marketing is designed for individuals who do not have previous professional experience in the fashion industry and are seeking a career change.

According to Dr. Christopher J. Cyphers, Executive Vice President, "The addition of this new MPS program is but one of several examples of the College's effort at diversifying its curriculum to appeal to a broader segment of prospective graduate students seeking to enter the fashion industry."

Fashion Marketing encompasses a wide range of areas and disciplines, including consumer insights, fashion services, public relations, promotions, luxury branding, cause marketing, and digital media in the wholesale, retail and e-commerce spaces. With the ongoing development of advanced technologies, the opportunities and platforms for selling and marketing brands, products, and services are constantly growing and evolving. Those who obtain an MPS in Fashion Marketing will be well-positioned to pursue a wide variety of exciting career opportunities.

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Faculty Focus: Maryanne Grisz
by Keith Meatto
Maryanne Grisz

Like many in the LIM College community, Maryanne Grisz is all about fashion - and has a wide variety of experience within the industry. As an undergraduate and law student at Widener University in Pennsylvania, Grisz worked her way through school as a professional model and fashion show producer. After graduation she started her own company to produce global fashion and art events and has since worked as a social media fashion marketing consultant. Most recently, she produced DRESSED, a documentary film which was screened at LIM in June of 2011. This led to an offer to teach at the College, which she began doing in the Fall 2012 semester.

Grisz wears several hats at LIM College, all of them fashionable. As an adjunct faculty member in the Fashion Merchandising Department, she teaches Fashion Fundamentals and Fashion Show Production. This year she was also the faculty advisor for the Fashion Show Production club, working closely with the Office of Student Life. She says that during the process she fostered a kind of guided autonomy, helping students take responsibility for their creative ideas and follow through with execution in production.

"I try to allow the process to take shape organically," Grisz says. "And I step in when I observe areas where my expertise will guide them or I can demonstrate techniques learned from my own experiences."

Grisz says she appreciates LIM College's unique focus and makes it a priority to encourage her students to fully embrace the importance of the business side of fashion as they prepare for their careers. Now near the end of her first academic year at LIM, Grisz reports that she loves working with so many "incredibly talented" students.  If you haven't already, please join us in welcoming Maryanne Grisz to LIM College.

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The LIM College Faculty Blog
by Robert Clark, Ph.D., Director of the Writing Center


The Faculty Blog at LIM College has been much more active this Fall and Spring than in the past, and we hope that it will grow from that foundation. We see the blog as an opportunity to share with the whole of the College community our thoughts about teaching and learning. Prospective students, and those who know faculty only from the classroom, can perhaps see another side of us from the blog. The casual nature of the Web - vast, diverse and encyclopedic - also makes the blog an attractive place to simply share accounts of enjoying life in Manhattan. 

So I thought. The posts so far, however, without any effort at coordination, or even many comments exchanged between blog writers and readers, naturally evolved a theme: travel.

Whether the travel is intellectual, international or intra-Manhattan, a number of faculty posts cluster around that theme. Michael Londrigan wrote about a trip to Italy that included visiting sites from the Norman occupation of Sicily to the Roman compound villas of the year 1 BCE. John Deming drew parallels between the act of walking and the act of writing; his post was reminiscent of Alfred Kazin's touchstone essay A Walker in the City (and the peripatetic poetry of Walt Whitman). Sally Shapiro highlighted a visit to the Brooklyn Museum to see work by the artist El Anatsui. His large metal sculptures - which suggest the weave of textiles - provide viewers with an aesthetic journey to the artist's homeland of Ghana.

Maybe it is far-fetched, but two posts I wrote, one about becoming a fashion writer, the other about the constant changes that Americans undergo in celebrating, exploring, or re-framing their ethnic identity, are part of the greatest of all-American travels. They concern becoming someone new and re-inventing oneself. Moreover, even though the primary topic is classic Hollywood film, Amanda Hallay just happened to pick two films about American mobility, literal and metaphorical. The hapless husband of Double Indemnity is tricked into signing what he thinks is car insurance, then his murder is staged as a suicide on a train. Hitchcock's North by Northwest is almost a picaresque tale, with characters constantly on the move from one tourist site to another. Happenstance? The famous restlessness of Americans?  In any case, the energy of the revived Faculty Blog neatly coincides with LIM College's development of its international and global connections and programs. 

If you are interested in writing for LIM College's Faculty Blog, please contact 
robert.clark@limcollege.edu.

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As part of a project for Grailing King's Visual Merchandising: History, Theory and Practice course, Erin Meade and Jenna Brandt designed a unique display at The Dream Downtown Hotel's Safira boutique. Inspired by the music scene of years past, Erin and Jenna embellished the boutique façade with album covers from the 50's, 60's and 70's and framed the entry and windows with 33LP albums. They used a total of 250 items in their creation.

Professors Become the Students at Maxwell F. Marcuse Lectures
Liz Sweibel, Untitled (Sendai Port, 3/11), 2012; thread, vellum;
9 x 12"


LIM College initiated the Maxwell F. Marcuse Lecture Series in 2010 as a way to create a more formal intellectual community on campus. The series was conceived with the goal of making faculty members aware of each other's unique scholarly and professional activities. Named for the College's founder, these daytime events are open only to faculty and staff and consist of presentations and/or readings by fellow LIM faculty members. 

There have been eight Marcuse Lecture Series events during the 2012-2013 academic year. Liz Sweibel kicked off the series in October with a presentation about her artwork, which includes drawing, sculpture and installation. Also in the fall, John Deming provided attendees with a glimpse into his world of poetry and blogging. Other participants have shared work from their conference presentations and published papers.

The Spring 2013 semester saw Roseanna Lane (pen name: Rosebud Ben-Oni) read from Solecism, her newly published book of poems, and discuss her journey as a writer of poetry, while Anahu Guzman, O'Rita Johnson and Dan Klock of the Math, Finance & Technology Department offered a session on their initiative to tutor students using mobile devices.

Says Michael Londrigan, Dean of Academic Affairs, "The Maxwell F. Marcuse Lecture Series gives faculty from across a variety of disciplines the opportunity to learn directly from one another. It is my hope that knowledge gained from this initiative will be leveraged to bring new ideas to students in the classroom -- and perhaps even used to enhance teaching methods."

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LIM College Professor "Rocks Out" with Inner-City Youth

Walter Atkinson is one busy man. In addition to teaching undergraduate and MBA students in several classes at LIM College and running his own company, Wizards School, he also volunteers with Rock Asylum Foundation, a nonprofit organization that uses original music to teach academic subjects to elementary school students.

Rock Asylum volunteers work with kids to write and perform original songs and help them make videos for their creations. Atkinson instructs pupils at P.S. 119 in Brooklyn in the use of Photoshop so they can create pictorials of their songs and the video-making process. And his involvement doesn't stop there. A part-time professional drummer who has performed with bands on many big stages, he also appears in the videos for some of the songs - click here to catch him in a cameo as a club bouncer - and will play the drums on eight numbers when his students perform live at The Cutting Room on June 13 at 10:30 a.m.

He says, "When I first arrived at P.S. 119 and met with the kids, their smiles and joy warmed my heart and brought tears to my eyes. I saw that all they needed was a chance to walk through the doors of opportunity. So I am doing what I can to open those doors."

An additional 500 New York City elementary school students will board buses on June 13 for a field trip to see Rock Asylum's live show. With that kind of audience, Atkinson predicts that there's sure to be "...a lot of singing, dancing and tears."

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LIM College Gets Social


A recent study by the Pew Internet & American Life Project revealed that 67% of online adults use one or more social networking sites. Among individuals age 12-17, that figure rises to more than 80%.

Current and prospective students, faculty, staff, alumni, and our industry partners often rely on  sites such as Facebook, Twitter, and LinkedIn, among others, to stay connected and informed on a wide range of personal and professional issues. For LIM College, maintaining a robust institutional presence on popular social media platforms enhances our ability to disseminate information about our programs and activities and interact with numerous constituencies.

The College now has official active accounts on several widely-used social media platforms, including Facebook, Twitter, YouTube, Pinterest, Instagram, FourSquare and LinkedIn. Below is a quick guide for finding and following LIM on some of your favorite social media sites.

Facebook
LIM College - https://www.facebook.com/LIMCollege
Center for Career Management- https://www.facebook.com/LIMCareerManagement
Center for Graduate Studies- https://www.facebook.com/LIMCollegeGradCE?ref=hl
Fashion Lab- https://www.facebook.com/LIMFashionLab?ref=hl

Instagram- www.instagram.com/limcollege

LinkedIn- http://www.linkedin.com/in/limcareermanagement

Pinterest- www.pinterest.com/limcollege

Twitter
LIM College- www.twitter.com/limcollege
Center for Graduate Studies- https://twitter.com/LIMGradStudies
Center for Career Management- https://twitter.com/LIMCareerMgmt
Adrian G. Marcuse Library- https://twitter.com/LIMLibrary

YouTube - http://www.youtube.com/user/LIM1939

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In March, LIM College students Kia Alford, Jessica D'oro, Kayla Mignacca and Brittany Sauer joined administrators on a trip to Albany, New York to take part in APC Colleges' annual TAP Student Lobby Day. The students met with state legislators and urged them to continue to protect funding for New York's TAP (Tuition Assistance Program) awards.

Transit Ad Campaign Wins Educational Advertising Award


For the fourth consecutive year, LIM College has earned recognition in the Educational Advertising Awards. In March it was announced that the College's transit advertising campaign was the recipient of one of the national program's coveted Gold awards.

The Educational Advertising Awards, sponsored by the Higher Education Marketing Report for the past 28 years, is the largest educational advertising awards competition in the U.S. This year, nearly 3,000 entries were received from more than 1,000 colleges, universities and secondary schools from all 50 U.S. states and several foreign countries.

Judges consisted of a national panel of higher education marketers, advertising creative directors, marketing and advertising professionals and the editorial board of Higher Education Marketing Report.

LIM College's 2012-2013 transit advertising campaign, which began in late August of 2012, placed ads in subway cars throughout all five boroughs and on Metro-North and Long Island Railroad platforms, reaching millions of riders each day. The campaign features LIM College students and faculty members.

Through the use of fresh imagery, bold colors, and clever copy, the campaign took building awareness of the College's brand to a new level. It highlighted hallmarks of the LIM College brand, including its focus on the business of fashion, its New York City location, and the one-of-a-kind experiential education opportunities provided to students.

The ads were designed and produced by Creative Communication Associates (CCA), an Albany, New York-based marketing and communications firm which works with a diverse array of colleges, universities, and specialty schools nationwide. CCA has been LIM College's marketing partner since 2003.

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Spring Brings a Flood of Guest Speakers to LIM College


In keeping with LIM College's emphasis on experiential education, our faculty and staff continuously bring industry professionals and other fascinating figures on campus to speak to students. The Spring 2013 semester saw a diverse roster of executives, authors, educators, and entrepreneurs share their insights and expertise. Below are just some of the guest speakers who have visited us this semester.

Arnold Karr, Senior Editor of Women's Wear Daily (WWD) was a guest speaker in Barry Zusman's Public Relations class. LIM College alumna Quin Acciani, Social Media Coordinator at public relations firm Lividini & Co. and TR Straub, Director of Heyman Associates, an executive recruiting firm, also appeared during the semester.

Frank Rappa, Vice President, International for Armani Exchange spoke to MBA students in Jerry  Becker's Entrepreneurial Finance class.

Stephanie Green, Product Development Coordinator for Cole Haan and an LIM College alumna, spoke to Charles Fradella's Senior Capstone - Fashion Merchandising class.

Marla Greene brought two guest speakers in to address the LIM College chapter of the National Retail Federation Student Association (NRFSA) - Jasone Yturralde, Recruitment and Training Manager for Zara USA and Megan O'Sullivan, owner of Tia's Place. Maggy M. Siegal, a consultant who is the former President and COO of Dylan's Candy Bar and former President and CEO of Judith Leiber, addressed MBA students in Professor Greene's Retail Management Planning and Control class.

David Wolfe, Creative Director at The Doneger Group

LIM College Fashion Industry Advisory Board member Bonnie Mackay of BMackay Consulting and Carry Fierman (aka designer Carry Parry) spoke in Michael Londrigan's graduate-level Fashion Merchandising class.

Terance Coffee brought celebrity stylist Khaliah Clark in to speak to his Fashion Styling class, and Michelle M. Tuccillo, founder and Creative Director of Pink Monkey Events, spoke to students in his Event Planning I class.

Gina Mercatili, Promotion Manager for the Barclay's Center and an LIM College alumna, visited Fred Steinberg's Celebrity & Sports Marketing class.

Knitwear designer and consultant Valerie Thompson talked to Janice Everett's Applied Concepts in Fashion Merchandising class.

Caryn Pang, District Manager for Macy's Furniture division, spoke to David Loranger's Merchandise Planning and Control class.

David Wolfe, LIM College Fashion Industry Advisory Board member and Creative Director at The Doneger Group, came to Richard Ertel's Fashion Law class to discuss his testimony before the U.S. Senate on the Innovative Design Protection and Privacy Prevention Act.

Joe Rubin, CEO of Funding Post, discussed methodologies for effective presentations and Richie Hecker, CEO of Insparq, addressed students on what it takes to launch a new venture in David Freschman's Launching New Ventures MBA class.

Filippo Piccardi, Head of Fashion Styling at London's Istituo Marangoni, visited LIM College as part of the Fashion Insiders program coordinated by Director of Student Life Michael Palladino. Another event in that series saw LIM College alumna and Board of Directors member Patty Farmer, author of The Persian Room Presents, participating in a discussion with fashion historian and author John Tiffany and the Fashion Merchandising Department's Amanda Hallay. An April panel moderated by Dr. Dudley Blossom, Associate Dean of Experiential Education & Career Management, titled Creativity + Capability + Confidence = Career featured Mike Niemtozow, President and CFO and Jon Harari, CEO & Co-Founder of WindowsWear.com; Becca McCharen, Designer of Chromat; and Debbie Kiederer, Founder and Principal, ChalkDust Consulting, LLC and Co-author and Managing Member of Beauty Pearls for Chemo Girls, LLC.

Chris Fiore, President of Henri Bendel

The ongoing CEO Roundtable series featured the following executives: Karen Castellano, CEO of T.R. Designs (the umbrella company for the contemporary brands Tracy Reese, Plenty by Tracy Reese and Frock by Tracy Reese); Chris Fiore, President of Henri Bendel, and Rachel Shechtman, Founder of STORY and Cube Ventures. 

Author Noreen Mallory was on campus to discuss and sign copies of her book, Harlem in the Twentieth Century as part of the GlobalSpeak series. Another GlobalSpeak event was titled How to Harness Your Creativity for an Impact-Driven Career and featured Be Social Change co-founders Allie Mahler and Marcos Salazar; Sarit Wishnevski, Community Manager for Be Social Change;  Lisa Kim, Legal Counsel and Vice President of Operations for Nomi Network; and Jessica Martin, an Innovation Associate at the Acumen Fund.

The following professionals participated in a panel discussion introducing students to the field of Home Fashions: Nikoletta Shivers, Human Resources Manager, Gracious Home; Gordon Kendall, author of Designing Your Business: Professional Practice Strategies for Interior Designers and Fashion Brand Merchandising; Andy Pacuk, President of A*S*P Associates; Ted Taylor, Vice President / General Manager, Worldwindows, LLC; Danica Cosic, founder of Danica Cosic Design; and interior designer, educator and author Susan Slotkis. The discussion was led by Michael Londrigan, Dean of Academic Affairs.

Using Social Media Influence for Networking, a panel discussion on digital fashion, was moderated by Huffington Post columnist Zandile Blay and included Lola Mendez, an LIM alumna and Account Manager at Lividini & Co., Bianca Caampued, an LIM alumna and co-founder of Small Girls PR, and current students who are professionally active in the field.

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Fast Facts: Faculty & Staff


Arts & Communications

Roseanna Lane's (pen name: Rosebud Ben-Oni) book of poetry, Solecism, was published by Virtual Artists Collective in February. She was also recently named as a CantoMundo Fellow for 2013. Through workshops, symposia, and public readings, CantoMundo provides a space for the creation, documentation, and critical analysis of Latina/o poetry.

Liz Sweibel will have a solo exhibition of her sculpture at NURTUREart's gallery in Bushwick, Brooklyn. NUTUREart is a nonprofit organization dedicated to nurturing new contemporary art by providing exhibition opportunities and resources for emerging artists, curators and public school students.

Fashion Merchandising

Derek Cockle and Amanda Hallay presented their paper, "Never Mind the Bollocks! The Truth Behind Punk Rock Style" at the Pop Culture Association / American Culture Association conference in Washington, D.C.

David Loranger, who also teaches in the Marketing & Management Department, has a photo credit in the Fairchild book Fashion in Popular Culture. The photo is of the Lady Gaga holiday shop at Barneys.

Lianna Scull, Senior Academic Advisor, received the 2013 Christopher A. Lewis Distinguished Service Award at the NASPA (Student Affairs Administrators in Higher Education) National Conference in Orlando, Florida. The award is given by the Student Affairs Partnering with Academic Affairs (SAPAA) Knowledge Community leadership.

Marketing & Management

Dr. Susan Baxter, Chair and Dr. Nicole Kirpalani presented a paper on "Student Learning Styles and Their Perceptions of Online vs. Hybrid Marketing Courses" at the Higher Education Teaching and Learning conference in Orlando, Florida in January.

Kevin R. Brotz, J.D. was a Visiting Professor at Weller International Business School in Paris, where he designed and taught a course in "Selected Topics in American Business Law." He also recently attended a private Policy Forum and Discussion with the Ambassador of the Federal Republic of Germany to the United States, sponsored by the Business Council for International Understanding, and became a member of the American Society of International Law. Professor Brotz also teaches in the MBA program.

Robert Conrad received a Master of Business Administration degree in Management from St. Peter's University.

Rebecca Fitts appeared as a speaker at the Specialty Retail Entrepreneur Expo (SPREE) on April 18 to talk about "Pop-up Shops for Retailers."

Marla Greene and Dr. Nicole Kirpalani co-authored a paper titled "Using Interactive Whiteboards in Teaching Retail Mathematics." It was published in the Spring 2013 Marketing Education Review and Professor Greene presented it at the American Collegiate Retailing Association Conference in Nashville, Tennessee in March.

Dr. Nicole Kirpalani joined the Editorial Review Board of Marketing Education Review and the Editorial Advisory Board of Young Consumers.

Fred Steinberg wrote a piece about touring Cuba for the Spring 2013 issue of Clever Magazine, an online quarterly devoted to travel and humor.

Visual Merchandising

Eric Feigenbaum, Chair, spoke at International Vision Expo East, an event where eyecare professionals learn about the latest trends in eyewear and advances in eyecare technology and business practices. His session, titled "Visual Merchandising," was attended by eyecare professionals whose practice includes the sale of eyewear.

Graduate Studies

Dr. Gerard Becker had a paper accepted for publication in the Journal of Strategic and International Studies. He will also present the paper, which is titled "Digitation of Society: The Avatar Effect" and was co-authored by Dr. Richard L. Ponshock, at the International Multidisciplinary Academic Conference.

Library Services

Nicole LaMoreaux, Evening Librarian, gave a presentation titled "Off the Cuff: How Fashion Bloggers Find and Use Information" at the METRO (Metropolitan New York Library Council) Annual Conference in January. In March she received the myMETRO Professional Development Scholarship and in April she participated in a session titled "Fashion Blogs from Creation to Preservation" at the ARLIS-NA (Art Libraries Society of North America) Annual Conference.

Academic Affairs

Michael Londrigan, Dean of Academic Affairs, served as a peer reviewer for StyleWise: A Practical Guide to Becoming a Fashion Stylist (Fairchild, 2013) by Shannon Burns-Tran.

Human Resources

Andrea L. Granville, MBA, Director of Human Resources, has been elected as an Executive Committee Member of the Metro New York & Southern Connecticut Higher Education Recruitment Consortium (MNYSC HERC) and as Co-Chair of the Managers' Forum of the Human Resources Association of New York (HRNY).

Student Financial Services / Executive Office / Assessment & Planning

Christopher Barto, Linda Harris Paolillo, and Dr. Jacqueline LeBlanc gave a full-day, pre-conference workshop at the Middle States Commission on Higher Education Annual Conference. It was titled "Compliance with the Higher Education Opportunity Act: A Low-Cost Model That Works."

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