We hope you enjoy the Spring 2010 issue of Inside LIM College. This e–newsletter is designed to keep faculty and staff members aware of happenings throughout the College. Inside LIM College is published once each semester and gives every department the opportunity to highlight developments and activities in their area. If you have any questions, comments or feedback, please contact Meredith Finnin, Director of Communications at email@example.com.
Ed Moves Ahead
Non-traditional students are a fast-growing segment of the U.S. college student population. Typically, they are men and women over the age of 24 who also work full-time and have significant family responsibilities. Says Dr. Lisa M. Decker, LIM College’s new Associate Dean of Continuing Education, “These students learn differently than traditional undergraduate students. They also bring a wide variety of experiences to the classroom and have different expectations of the educational process.”
According to Dr. Decker, who came to LIM in College in January after serving as the Director of Marketing, Outreach and Distance Education for the Instructional Computing and Information Technology department at Hunter College – City University of New York, LIM College will deliver Continuing Education opportunities through three distinct types of programs.
Says Dr. Decker, “In today’s economy, lifelong learning is key. Earning additional educational credentials can provide advancement opportunities as well as increased job security. With the addition of these new programs, LIM College will be well-positioned to serve the educational needs of an even wider array of students.”
LIM College and
Cotton Incorporated have teamed up to create an exciting hands-on learning
experience and scholarship competition.
This semester more than 150 students in the College’s Computer Aided Design (CAD) classes each created a signature plaid, stripe, and print pattern using LIM College’s official colors. After judging by a panel of LIM College faculty and administrators, five finalists in each category were selected.
In May, images of those 15 patterns will be posted on the LIM College website, where all students, faculty, and staff will have the opportunity to vote for their favorite in each category and determine the winners.
The project doesn’t end there. In the Fall 2010 semester, students in LIM College’s Product Development classes will take the three winning patterns and create tech packs, with students determining the best uses for the winning designs. Samples of the selected products will then be produced, with the ultimate goal of having the students’ work manufactured and sold in the LIM College bookstore. Final products might include t-shirts, pajama pants, scarves, or sweatshirts – all made of 100% cotton, of course.
Rick Lester – Dean of Academic Affairs
In most colleges, students with a passion for fashion aren’t in the business school, Dr. Lester notes. He sees LIM College as uniquely designed to prepare students for work in the fashion industry as well as the broader business world.
Advances in Academic Technology
“It enables students to monitor their own progress and allows work to be posted digitally,” he says. “Instructors are able to assess students immediately.” Blackboard provides an interactive experience that includes a variety of media integration. Several classrooms have already been fitted with SMART Board technology, which means the rooms now have interactive, computerized whiteboards.
One popular feature of the SMART Board technology is handwriting recognition software. “Most professors love this feature because it converts their handwriting into plain text,” says Professor Allen.
Hold Book Signings at LIM College
As LIM College’s new Academic Affairs Course Coordinator, Professor Michael Palladino hopes to expand upon an educational climate that blends classroom learning with hands-on experience.
In his new role, Professor Palladino proposes to integrate
various College programs in ways that would provide students with additional
opportunities for hands-on learning. For example, as the College celebrates
Lesbian, Gay, Bisexual and Transgender (LGBT) Awareness Month, event planning
students might develop a related event, marketing students would promote it,
and visual merchandising students could create vignettes for each building on
Professor Palladino regularly brings his own experience into the classroom and feels that developing interdisciplinary and interdepartmental experiences throughout the College will further equip students with specialized skills they can then apply in the workplace.
Professor Palladino notes that famed stylist Patricia Field is among those who have come to appreciate LIM College’s balance of in-class and experiential learning. He says, “She loves LIM College students because they are grounded and understand the mechanics of fashion, not just the frosting.”
Photo: Michael Palladino
Continues its Winning Ways
Led by Tyler Emerson, Dasha Mishina, Samantha Rego, Katie Lemay, Melanie Stieglitz, Patrick Mays, and Jenna Igneri, the SIFE team presented its projects to a panel of judges at the New York Hilton on March 26. The team was guided by Professor Marla Greene, who is a Sam Walton Fellow, and Professors Charles Fradella and Mary Ann Dray also served as faculty mentors. Gabriella Talentino, Maya Colop-Morales, Amanda Barber, Kristina Murashkina, AhLeah Companie and Nerissa Calder were also members of the 2010 – 2011 SIFE team.
SIFE is an international non-profit
organization that works with leaders in business and higher education to
mobilize students to make a difference in their communities while developing
the skills to become socially responsible business leaders. Participating
students apply business concepts to develop outreach projects that improve
the quality of life and standard of living for people in need. An annual
series of regional and national competitions provides a forum for teams to
present the results of their projects and to be evaluated by business leaders
serving as judges. In addition to the community service aspect of the
program, SIFE’s leadership and career initiatives create opportunities for
learning and exchange among the participants, as well as the placement of
students and alumni with companies in search of emerging talent.
SIFE is an international non-profit organization that works with leaders in business and higher education to mobilize students to make a difference in their communities while developing the skills to become socially responsible business leaders. Participating students apply business concepts to develop outreach projects that improve the quality of life and standard of living for people in need. An annual series of regional and national competitions provides a forum for teams to present the results of their projects and to be evaluated by business leaders serving as judges. In addition to the community service aspect of the program, SIFE’s leadership and career initiatives create opportunities for learning and exchange among the participants, as well as the placement of students and alumni with companies in search of emerging talent.
this year’s SIFE projects were a food drive for City Harvest, a program
conducted in conjunction with Derek Jeter’s Turn2 Foundation to help
young people develop basic financial literacy skills by creating a game and
pitching that game as a business, and a campaign to raise awareness of the
problem of counterfeit merchandise.
The SIFE National Championship will be held May 11-13 in Minneapolis.
Photo: LIM College’s SIFE Team
College recently partnered with Junior Achievement (JA) of New York, Fashion
Fantasy Game (FFG), and the High School of Art & Design to pilot a unique
business education program that gave high school students a taste of what it
would be like to own their own fashion retail business or design company. At
the center of the program was Fashion Fantasy Game, an educational
social-networking web game platform that allows students to make real-world
business decisions in a virtual environment.
Photo: Students from the High School of Art & Design at the Fashion Fantasy Game kick-off event
Always topical and
always creative, Marjorie Lee Woo, Associate Chair of Visual Merchandising,
and her Fall 2009 Visual Presentation class created a window display with a
message for the Fashion Center Business Improvement District (BID) this past
December. While it was on display at 209 West 38th Street, the
window compelled viewers to consider their stance on copying in the fashion
industry: knock-offs, counterfeits, fast-fashion and the like. With the
message “Burst the Bubble on Fashion Fakes," the students created the
entire display from bubble wrap, including a Chanel-inspired suit, handbag,
hat, and feather. Visual Merchandising Professors Ron Knoth, Monica Brogowski
and Andrew Hunt also provided assistance for this project.
Photo: The Fashion Center window display created by Visual Merchandising students
LIM College Wins Educational
Educational Advertising Awards, sponsored by The Higher Education
Marketing Report, is the largest educational advertising awards
competition in the nation. This year, over two thousand entries were received
from more than one thousand colleges, universities and secondary schools from
all 50 U.S. states and several foreign countries.
LIM College’s materials were designed and
produced by Creative Communication Associates (CCA), an Albany, New
York-based marketing and communications firm which works with a diverse array
of colleges, universities, and specialty schools nationwide, including the
University of Pennsylvania, American University, and Ball State University.
CCA has been LIM College’s marketing partner since 2003.
Says Elizabeth S. Marcuse, President of LIM College, “We are thrilled to be recognized by the Educational Advertising Awards. When we began our rebranding process, we knew we needed to communicate LIM College’s unique message, identity, and visual brand representation in a way that was at once differentiating, memorable, and reflective of who we are -- and these awards demonstrate that, in partnership with CCA, LIM College has been able to achieve those goals.”
Four industry veterans have joined LIM College’s Fashion Industry Advisory Board. They are: Michael T. Gilson, CFO & COO for Smart Apparel US, Wendy Liebmann, Founder & CEO of WSL Strategic Retail, Michael H. Ratner, Chairman & CEO Emeritus of Richter+Ratner, and Denise V. Seegal.
LIM College’s Fashion Industry Advisory Board is made up of successful senior executives from the fashion and related industries. They help LIM College stay abreast of new developments in the fashion and business worlds and forge relationships to create opportunities for students.
Michael T. Gilson, CPA is the Chief Financial Officer and Chief Operating Officer for Smart Apparel US, a design and wholesale company in the United States with vertical manufacturing capabilities in China and Sri Lanka. He is experienced in product development, sourcing, supply chain, mergers and acquisitions, licensed brands and corporate governance, dealing with enterprises in the Far East, India, Sri Lanka, Europe, the Middle East and the United States. Mr. Gilson previously served as the Chief Financial Officer at May Department Stores International and Chief Financial Officer for May Merchandising Company.
Wendy Liebmann is the Founder, Chief Executive Officer and Chief Shopper of WSL/Strategic Retail, global retail strategists and shopping futurists. WSL/Strategic Retail helps worldwide clients understand shoppers and “shopping life” and how to use that knowledge to drive innovation at retail. Ms. Liebmann's company publishes How America Shops®, a nationwide survey which was the first ever to track shoppers’ mood, mindset and behavior and successfully predict evolving shopping attitudes and behaviors and where retail is headed.
Michael H. Ratner is a consultant specializing in retail construction and design. He is the former Chairman & Chief Executive Officer of Richter+Ratner, a leading New York-based construction firm. His consulting clients have included Federated Department Stores, Barneys New York, and the LVMH Fashion Group. He has taught at the University of Kansas, Parsons School of Design, City College of New York, Syracuse University, and Pratt Institute and has been a guest lecturer at New York University’s Stern School of Business, Moscow State University in Russia, and the Escuela Superior de Disseny in Barcelona. Mr. Ratner is also a founder and Past President of the Retail Contractors Association.
Photo: Wendy Liebmann
FACTS: FACULTY AND STAFF
Arts & Communications Chair Dr. Richard LaManna recently presented a paper titled “The Cross, Abu Ghraib, and the Icons of Terror” at the School of Visual Arts’ annual “Visions of War” symposium. He will also present this paper at the 2010 “War, Literature, & the Arts Conference” at the United States Air Force Academy in Colorado Springs, Colorado in September.
Danica Lo has been appointed as Contributing Style Editor at VMAN magazine. VMAN spotlights up-and-coming as well as established celebrities, while uncovering new trends, ideas, styles, destinations, and objects for men interested in keeping current with international society and culture.
Natasha Yannacañedo performed with Kathleen Chalfant, a Tony Award-nominated and Obie Award-winning actress, at Radio Free Fahad, a vigil and performance for Fahad Hashmi. She also performed in a reading of The Island of No Tomorrows at Repertorio Español.
Derek Cockle is mentioned in the coffee table book ‘70s Style and Design by Dominic Lutyens and Kirsty Hislop. Described by Harper’s Bazaar as “a visual feast,” the book presents the 1970s as a vitally important period in the creative arts, putting under the microscope an era which continues to influence today’s trends and tastes.
Amanda Hallay’s short story, “Don’t Be Square, Be There” was published in First Edition magazine in the United Kingdom in December. She also recently signed a deal to write a book titled The Great British Holiday for Pen&Sword / Remember When Publishing.
Erin Mills helped produce the premiere event for IFC's documentary Monty Python: Almost The Truth (The Lawyer's Cut). Held at the Ziegfeld Theatre, it included a historic live Q&A session with the five living members of the famed British comedy group.
Sarah Shirley served as a spokesperson for American Express gift cards during the 2009 holiday season, appearing in live television segments on gift-giving in Atlanta, New York and Detroit.
Marketing & Management
Kevin R. Brotz was a guest lecturer at Weller International Business School in Paris, France. For a week in February, Professor Brotz conducted classes and gave lectures on topics in American Business Law, including the jury system, aspects of the courtroom trial, product liability claims against businesses, and the use of licensing as a marketing tactic. Weller offers undergraduate and graduate degrees and is associated through study abroad programs with schools in Barcelona, Stuttgart, Shanghai, and New York.
Ron Heimler presented a paper titled “Attitudes of College Graduates, Faculty, and Human Resources Managers Toward the Basic Employability Skills Needed for Job Performance and Career Advancement in the Retail Sector” at the Hawaii International Conference on Education in January.
Taesun Kim’s paper “Modeling Structural Change in New Product Diffusion from a Management Perspective: An Empirical Study of Wireless Subscribers” was published in the March 2010 issue of the journal Marketing Research.
Diane Martin attended a conference at the World Intellectual Property Organization (WIPO) in Geneva, Switzerland and participated in WIPO’s Advanced Workshop on Domain Name Dispute Resolution. In July she will present a paper at the Academy of Marketing Science Conference titled “Minding the Marketplace: Protection and Enforcement of the Marks that Matter Through Alternative Dispute Resolution.”
Barry Zusman is quoted in the recently published 11th edition of The Practice of Public Relations by Fraser Seitel, which is the textbook used at LIM College. Among the tips he provides for entry-level public relations job seekers are: hone your writing skills, seize internships and join a professional communications organization. He also emphasizes the continuing importance of well-written content.
Eric Feigenbaum, Chair of the Visual Merchandising Department, traveled to Milan in March to address the international convention POPAI Italia. He gave a comprehensive presentation on trends, techniques and philosophies in the field of visual merchandising. POPAI is the “Global Association for Marketing at Retail.”
Ron Knoth wrote an article for the Spring issue of Sensations magazine titled “A History of Fashion in America 1900 to 1925: The Garment District Clothing as Democracy, The Fashion Immigrants Versus the Fashion Natives.” It is the first installment in a series of articles on American fashion in the 20th century that Knoth will write for Sensations over the course of the year.
Jo-Ann Rolle, Ph.D., Senior Vice President for Academic and Student Affairs, recently appeared in a Blackboard “case study” video. In the online segment, Dr. Rolle discusses how LIM College partnered with Blackboard to create distance learning options that effectively support our students’ unique educational needs.
Michael Sachs, J.D., Associate Vice President for Student Affairs, was quoted in two articles on study abroad programs in Student Affairs Leader in the fall of 2009. Student Affairs Leader is a newsletter read by student affairs administrators at colleges and universities throughout the nation.