LIM College SIFE Team Advances to National Competition


Students earn chance to compete in Minneapolis in May

For the second year in a row, LIM College’s SIFE (Students in Free Enterprise) team has won the opportunity to compete on the national level by being named a Champion in its league at the SIFE Regional Competition.

Led by Tyler Emerson, Dasha Mishina, Samantha Rego, Katie Lemay, Melanie Stieglitz, Patrick Mays, and Jenna Igneri, the SIFE team presented its projects to a panel of 20 judges at the New York Hilton on March 26. The team was guided by Professor Marla Greene, who is a Sam Walton Fellow. Professors Charles Fradella and Mary Ann Dray also served as faculty mentors. Gabriella Talentino, Maya Colop-Morales, Amanda Barber, Kristina Murashkina, AhLeah Companie and Nerissa Calder are also members of the SIFE team.

SIFE is an international non-profit organization that works with leaders in business and higher education to mobilize university students to make a difference in their communities while developing the skills to become socially responsible business leaders. Participating students form teams on their university campuses and apply business concepts to develop outreach projects that improve the quality of life and standard of living for people in need. An annual series of regional and national competitions provides a forum for teams to present the results of their projects, and to be evaluated by business leaders serving as judges. National champion teams advance to the prestigious SIFE World Cup. In addition to the community aspect of the program, SIFE’s leadership and career initiatives create meaningful opportunities for learning and exchange among the participants as well as the placement of students and alumni with companies in search of emerging talent.

The SIFE National Championship will be held May 11-13 in Minneapolis.

Following is a list of this year’s LIM College SIFE projects:

  • Turn2: Working with Derek Jeter’s Turn2 Foundation, LIM College SIFE worked on a program to help young people develop basic financial literacy skills by creating a game and pitching the game as a business. The winning game, Financial Soccer, will be developed into a video game in which young people move down the field by answering financial questions.
  • Knocking out Knockoffs: To raise awareness of the problem of counterfeit merchandise, the LIM College SIFE team worked with local students, business owners and shoppers to train educate on the nature and impact of counterfeit trade.
  • Recession-Proof Retailing: Working with the Flying Squirrel, a childrenswear boutique in Brooklyn, the LIM College SIFE team assisted in the merchandising, merchandise planning and overall retail strategy needed to build a small retail business.
  • Skills for Success: In association with the Bottomless Closet and WIN (Women in Need), the LIM College SIFE team developed and delivered a series of career development seminars to help women who are returning to the workforce.
  • Let’s Can Hunger: As part of a project sponsored by Campbell’s Soup, the LIM College SIFE team collected 5,000 pounds of food for City Harvest to distribute to people in need.
  • Ketzali: Working with an LIM College alumna, the LIM College SIFE team took on a consulting project, working with a Guatemalan designer, Ketzali, to build a social entrepreneurship program that brings together local artisans and New York retail.
  • Larry the Litterbug: In this ongoing project, the LIM College SIFE team delivered Larry the Litterbug’s story to schools around the region. New projects in the Larry series include a board game and a new installment of the book focused on water conservation.

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