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LIM College Students Unveil Mannequins for "Sidewalk Catwalk"
Outdoor exhibit celebrates the fashion industry
The stretch of Broadway between Times Sqaure and Herald Square has been transformed into an open-air fashion runway, as 32 custom-crafted mannequins, supplied by Ralph Pucci International and dressed in ensembles created by some of world's most famous fashion designers, line the famous thoroughfare as part of a public art installation celebrating New York's fashion industry.
The Fashion Center Business Improvement District (BID) launched the project, titled "Sidewalk Catwalk" with a June 24 event attended by several of the participating designers, including Tommy Hilfiger, Kenneth Cole and Norma Kamali. After Macy's CEO Terry Lundgren kicked off the proceedings, a group of LIM College students helped to unveil the marvelous mannequins.
Says Eric Feigenbaum, the Chair of LIM College's Visual Merchandising, "The exhibit is centered on the mannequin, an enduring icon of the fashion world. Using weather-resistant materials from Materials ConneXion, these top designers interpreted their vision of the quintessential industry standard, as a parade of mannequins became canvases for their artistic vision."
Presented by LF USA and sponsored by Macy's, The New York Times, and Hewlett Packard, "Sidewalk Catwalk" will run through Labor Day and is expected to be a major NYC tourist attraction this summer. Marjorie Lee Woo, Associate Chair of LIM College's Visual Merchandising department, facilitated the students' participation in this event.
Read an article about this event by Visual Merchandising Chair Eric Feigenbaum in VM+SD (Visual Merchandising and Store Design) magazine. Feigenbaum is VM+SD's New York Editor.