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Visual Merchandising Students Create Display for Major NYC Trade Show

5/15/2009

Seven Visual Merchandising majors at LIM College created a 1,600 square-foot booth for the National Stationery Show at New York’s Jacob Javits Convention Center.

The students' installation promoted the show to attendees and displayed the product chosen as “Best in Show.”

“This was a valuable learning experience that exemplifies the hands-on experience LIM College prides itself on providing.”

Strategically positioned at the entrance to the convention center, the LIM College booth was the first thing that the show’s 14,000 attendees saw as they stepped inside. The students’ design concept was inspired by “the need to once again put pen to paper.” They developed a “mail” theme with tables designed to look like envelopes, which were addressed to the Stationery Show with a return address to LIM College. They also designed a stamp that was made into merchandise risers and they included an antique desk to display the winner of the “Best in Show” competition.

This project was part of the Visual Merchandising department’s efforts to expand the scope of student experience beyond the traditional retail venue. The department, chaired by Eric Feigenbaum, has had a long-standing relationship with George Little Management (GLM), the show’s producers. GLM produces several other national trade shows including The Gift Show, The Textile Show, and The International Contemporary Furniture Show.

Says Professor Feigenbaum, “This was a valuable learning experience that exemplifies the hands-on experience LIM College prides itself on providing. These students dealt with a real-world scenario. Their project included client meetings, brainstorming sessions and coordinating the entire process. They also carried the project through the design development, specification, and purchasing phases and learned to value-engineer their original design concept to stay within the parameters of the budget. I am very proud of their efforts and look forward to continuing to work with GLM on future shows.”



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