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LIM College Joins the “Tour de Fashion”

9/8/2011

Visual Merchandising students design LIM-themed bicycle for major Fashion Week event. Ride it by going to a pick-up station at Broadway & 40th St. or 9th Ave. & 14th St.

LIM College students have joined some of the world’s leading fashion designers in decorating bicycles for the public to ride around Manhattan during Fashion Week.

The promotional event, called “Tour de Fashion,” is part of the Fashion Center Business Improvement District’s (BID) effort to bring the glamour of Fashion Week to the streets of New York. Participating designers include Betsey Johnson, Nicole Miller, Isaac Mizrahi, Nanette Lepore and Diane von Furstenberg. Each outfitted one of 30 bicycles, and starting today, their customized creations will be available for NYC residents and visitors to borrow and pedal through Midtown.

Thanks to a longstanding partnership between LIM College and the Fashion Center BID, four Visual Merchandising students -- Gina Mercatili, Alexis Michaelides, Katrina Munroe, and Adrianna Pinks -- had the opportunity to create an LIM College-themed bicycle for this major fashion event. LIM College was the only educational institution participating in this project. In fact, the College's bicycle was the only one not created by a designer.

After the program’s conclusion on September 15, the designer bicycles will be auctioned off with proceeds benefiting the Council of Fashion Designers of America’s Fashion Incubator.

The Fashion Center Tour de Fashion bikes may be borrowed free of charge by presenting a valid credit card and driver’s license, for a 60 minute period – plenty of time to travel between the Tour de Fashion bike stations in the Fashion and Meatpacking Districts – or to simply enjoy a fashionable ride around town. Bikes must be returned to one of the two Tour de Fashion bike stations.

Hours of Operation
Thursday, September 8 –Thursday, September 15
Weekdays 10:00 am – 6:00 pm
Weekends 11:00 am – 6:00 pm

Station 1: The Fashion District – Broadway and 40th Street
Station 2: The Meatpacking District – 9th Avenue and 14th Street



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