Events

Business of Cannabis Masterclass

Date & Time

-
Intro Title
FREE Masterclass: Creating a Meaningful Cannabis Brand

What does it take to build a successful cannabis brand? 

Attend this FREE Masterclass and learn the keys to understanding and marketing to your target consumer.
 
Live Online (via Zoom) 

Led by: David Paleschuck, Founder of Branding Bud Consulting Group
David’s book, “Branding Bud: The Commercialization of Cannabis” – the first book on cannabis branding –  was the #1 best-selling book on Amazon in the “Branding & Logo Design” and “Green Business” categories. He now consults on many aspects of legal cannabis with those currently working in the industry as well as those who want to enter it. This fall, David will be teaching in LIM College’s new degree programs in The Business of Cannabis.

All are welcome to attend this FREE event.

Meet Our Speaker
With 15+ years of brand-building and consumer marketing experience serving American Express, MasterCard, PepsiCo, and Microsoft, David Paleschuck has participated in developing and marketing many of today’s best-known brands. David’s career focus has been on brand strategy, brand development, brand management, and integrated marketing. He has developed, activated, and led comprehensive marketing programs designed to connect brands with relevant communities in consistent, credible, and meaningful ways. 

Since entering the cannabis industry in 2012, David has created profitable partnerships while working as the VP, Licensing & Brand Partnerships at DOPE Magazine and crafted award-winning cannabis-infused products as the Chief Brand Officer at Evergreen Herbal.

David is perhaps best known for his writings and thought leadership on cannabis branding and marketing. His writing has been featured in Forbes, Kiplingers, The Brookings Institution, The Green Report, Green Entrepreneur, Dope Magazine, High Times, PROHBTD, Cannabis Dispensary Magazine, MG, The Cannabis Industry Journal, A Different Leaf, Skunk Magazine, and New Cannabis Ventures.