Alumni Entrepreneur Spotlight: Jordan Baker ('19)
June 29, 2020
Jordan is the Owner and CEO of tie-dye apparel company Brown Dyed Girl, and her products have been shown off by influencers such as Camille Kostek, Danielle Bernstein, and more.
How did your LIM education help prepare you for what you’re doing now?
LIM introduced me to classes and internships I would not have otherwise been exposed to. This gave me skills I still use today, from learning proper fashion terms to the math that I need to use. I still reach out to my professors if I have any questions that I need insight on, and they are always happy to help!
What was your career path before starting your own company?
While attending LIM, I was also a full-time manager at Macy’s. It was pretty challenging, but to get to where I am today was all worth it. After I graduated from LIM, I was an Account Associate at Jordache Enterprises in NYC. I had been there about five months when I decided to start Brown Dyed Girl.
What’s the biggest challenge in starting your own business?
My biggest challenge was having to do it all on my own since the very beginning. I wear a ton of different hats, and it has been very stressful at times. Finding the right factory and employees was difficult, but now I have amazing employees and a great production team to help continue growing Brown Dyed Girl. Even though I faced some challenges, it made me a stronger businesswoman and I’ve learned from my mistakes, which will help me continue to grow.
What has been your biggest career accomplishment?
It’s definitely how much I’ve grown my company in just eight months. In less than a year, I outgrew my parents basement and now have an office in Yorktown Heights, New York, which I work from every day alongside my employees. It’s been so exciting to see different celebrities and influencers—like Jamie Lynn Spears, Danielle Bernstein of WeWoreWhat, Hannah Brown and Hannah G of "Bachelor Nation," model Camille Kostek, and olympic gymnast Nastia Liukin—wearing my clothes on their social media platforms.
What advice would you give someone who’s considering starting their own business?
If you have a passion for something, do not let anyone tell you you can’t do it. I had many people who didn’t believe in me telling me not to quit my job, and here I am: a successful businesswoman who chased after my dream of having my own fashion company. So, go after your dream! Brown Dyed Girl will be rooting for you!