Alumni Spotlight: Felica Zikria (’18)

Felica ZikriaDuring her time at LIM College, Felica kept herself open to the many career paths within the fashion industry. Learning from her professors' career experience and testing the waters through her internships, Felica ultimately landed a job with a top luxury brand that perfectly fit her interests.
 
What’s happening in your career right now?
I'm on the digital team at Christian Dior Parfums. I coordinate e-retail implementation and quality assurance across our U.S. partner sites. I also help prepare and distribute e-retail launch kits, upload brand content to vendor platforms, capture weekly brand exposure, and prepare competitive audits.

How would you describe your career path?
My career interests over the years have been very diverse. I have a background in sales and PR, but I eventually found this great opportunity in digital. I’m glad to have gained so much different experience along my career path. In this industry, innovation is key, but you also have to stay consistent.

How did your LIM College education help prepare you for your career?
My LIM classes played a vital role in preparing me to execute my day-to-day job tasks. Hearing about my professors’ experiences in the industry heavily impacted my career goals. And my hours and hours of interning experience, including my full-time Senior Co-op internship, definitely taught me how to overcome real-world obstacles.

If you could go back and give career advice to your younger self, what would it be?
Take in as much as you can and be open to multiple career paths. It’s never too late to take advantage of other possibilities that arise.