INTERNATIONAL GRADUATE STUDENT SPOTLIGHT: URVI MEHTA
June 11, 2018
Hometown: Bangalore, India
Program: Master of Professional Studies (MPS), Fashion Marketing
What made you decide to come to LIM College to study the business of fashion?
I’ve always wanted to study abroad and get a new experience, but I had never left my country before this. I chose LIM because New York is one of the best places in the world to study fashion, and I knew I’d get to immerse myself in fashion completely.
What was your academic background before starting your master’s program at LIM?
After earning my bachelor’s degree in a completely different field — microbiology and genetics — I decided I wanted to do something more fun. I was always interested in fashion, so I took a job as an in-store stylist with PVH in India. I also started researching master’s programs that would be a good fit for me.
What internships have you done since starting at LIM?
I found an Advertising and Sales internship with Town & Country magazine through LIM’s job search site, Symplicity. I helped sales reps compile reports to pitch clients, and I also helped organize events for the magazine and other Hearst partners.
How has your LIM coursework helped you in your career?
I’ve taken lessons from my New Media Marketing class and put those into action with my own style and fashion blog and my Instagram page, and it has helped me increase engagement. Being a Marketing major has really helped with the nitty gritty of marketing myself as a brand.
Your blog is a big part of that brand you’re building. How did it come about?
I started my blog in 2017 mainly as a portfolio to document my style. It caught on, and I started doing it professionally. I put together clothes “my way” and try to bend trends based on how I would wear something. My readers can take general style or outfit-of-the-day (OOTD) inspiration.
Are you making professional connections through your MPS program?
That’s really a highlight of being at LIM College. The career fairs are great — you get to meet so many HR professionals from different brands. I also attended the annual Dream Dinner, where students sit down with brand representatives and talk about opportunities they have. We also have networking events specifically for international students to get to know each other and the alumni.
What’s it like to live in New York as an international student?
It was honestly a little daunting in the beginning. Everyone’s in a hurry, which took getting used to — where I come from is much slower paced. But now, I am one of those people who’s always on-the-go, working and socializing. I’m loving the energy of New York City.