LIM College Kicks Off Fall 2014 Promotional Campaign
August 18, 2014
Starting August 18, LIM College will become even more visible to NYC residents and visitors alike.
The College's fall promotional efforts will include the placement of 30 lamppost banners throughout the Manhattan streets around LIM's three academic buildings. The banners will fly in three groupings: East 51st to East 57th Streets between Lexington and Fifth Avenues; East 43rd to East 48th Streets between First and Third Avenues; and East 42nd to East 46th Streets between Vanderbilt Avenue and Avenue of the Americas.
Posters featuring LIM College students will also be placed within subway cars and in and around subway stations, and in September, a 26- foot by 20-foot LIM College brand image will appear on the side of a building at Seventh Avenue and West 36th Street.
The awareness-building campaign will also include ads in Women's Wear Daily (WWD) and The Daily Front Row and on Facebook and Pandora.