LIM College Team Wins $10,000 in Amazon Fashion Studio Sessions Competition
October 25, 2014
Amazon Fashion Studio Sessions, a competition to produce a compelling editorial image in a mere eight hours for Amazon Fashion’s website, was held October 25 in Amazon Fashion’s state-of-the-art studio in Williamsburg, Brooklyn. LIM College, the Fashion Institute of Technology, Parsons, the New School for Design, Pratt Institute, and The School of Visual Arts each assembled two five-person teams. One team created a women’s fashion campaign image and the other, a menswear image. The LIM College womenswear team placed second and won $10,000 for their amazing efforts.
The teams were supervised by Professor Derek Cockle and the students who competed were: Ryan Beaudoin, Karla Castillo, TaKerra Hall, Grace Hinds, Japna Kaur, Allison King, John Lynch, Lindsay Nunnery, Olivia Phenix and Ivonna Young.
The Amazon Studio Manager let Professor Cockle know how impressed he was with the professionalism of LIM's teams. “He was obviously keeping an eye on things taking place in the work areas and commented on how well the LIM students worked together,” Professor Cockle said. “Considering who we were up against, our students were amazing and both teams did a brilliant job. They were so professional and really did the College proud.”
Students on the teams had to specialize in one of the following areas: wardrobe styling, graphic design/post-production, photography, art direction/set design, and fashion and/or accessories editing. Amazon Fashion provided each team a dedicated photography bay, as well as models, hair and makeup teams, wardrobe, props, and equipment.
John Lynch competed on an LIM College team. "While I’ve been a student at LIM College I’ve participated in several different student competitions and exhibitions. This was one of the most rewarding I have been a part of.”
Said John, “With team mentors such as Ivan Shaw, a photographer for Vogue, and many more on hand to assist throughout the day, I was able to take what I have learned in school and put it to work in a real life situation. We were responsible for everything from pulling the fashion to photographing the images and creating the final layout. It truly was a rewarding experience.”