LIM Faculty Contribute to New Online Global Fashion Education Resource
November 1, 2018
Three faculty members in LIM College’s Center for Graduate Studies will have case studies published in the inaugural Bloomsbury Fashion Business Cases. This online academic resource, launching in early November, will offer a valuable repository of teaching ideas for faculty worldwide.
“Bloomsbury Fashion Business Cases is the first and only collection of cases specifically aimed at the global fashion curriculum,” said Katie Clowes of Bloomsbury Publishing.
The first iteration will include contributions from the following LIM faculty members:
- Flora Brunetti
Using the business operation of a made-to-measure menswear brand, students create ideas for a personally engaged customer service and marketing strategy for both online and brick-and-mortar retail shopping experiences.
- Dr. David Loranger
In one case, the complexities of an omni-channel marketplace will be analyzed when students act as consultants to recommend a business transition from a traditional model to one that embraces a seamless integration of a retailer’s online and brick-and-mortar operations. Another case has students interpreting and analyzing flash sales reports to provide retail data such as sales trends, customers’ reactions, and personnel performance.
- Andrea B. Reyes
The sustainable fashion movement is reaching consumers, but given the challenge of differentiating the interchangeable terms of “ethical,” “sustainable,” and “fair trade,” students learn to communicate an authentic brand message using the precise terminology and recommend relevant marketing strategies.