LIM Faculty Member to Moderate Panel on Cause Marketing

Hope Freedman, who teaches the course Cause Marketing in the Fashion Industry, will moderate a panel discussion for CSR Meetup and Be Social Change on Wednesday, October 25. The topic will be brands taking on more serious and polarizing social issues as cause marketing efforts through partnerships with nonprofits and NGOs.

Panelists include:

-Shannon Paz, Corporate Alliances Officer, International Rescue Committee

  • -Anthony Signorelli, Senior Vice President of Strategic Partnerships, Ad Council
  • -Jason King, Vice President/Corporate Communications, Clear Channel Outdoor

Hope Freedman brings extensive experience in consumer marketing, advertising and communications to promote social change though brand purpose marketing and CSR. Most recently, she was a strategist in Edelman’s global Business + Social Purpose practice, where her work focused on developing differentiated brand social mission platforms.

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