LIM Student Uses Fashion to Promote Self-Expression and Entrepreneurship
April 26, 2017
Angelo Morillo (’18) has always been into fashion. Three years ago he started the website MorilloEnterprise, selling t-shirts with his logo, PREACH New York, embroidered or printed on them.
“I see the clothes as a lifestyle brand promoting self-expression and entrepreneurship through innovation, creativity, and design,” says Angelo.
Some of the t-shirts have phrases underneath the logo, such as We are the Result of our Thoughts and Actions and Entrepreneurs Have Internal Light. Others have the logo displayed in different styles, such as graffiti art, or a Native American-inspired font.
According to Angelo, studying at LIM has definitely been beneficial for his brand.
“Classes I’ve taken — like Fashion History and Global Attire — have opened my mind. Going to museums and art exhibits really gave me a lot of inspiration.”
Being a Fashion Merchandising major has also helped.
“The merchandising courses I’ve taken have given me a better understanding of the business. For example: how to do markups and markdowns,” he says.
Angelo’s internships have also helped him develop the skills he needs to run a business. As a production intern with the high end French-Moroccan designer Yigal Azrouel, Angelo assisted with product development, sourcing fabrics and trims. He also visited factories and conducted quality control.
Angelo is also definitely interested in sustainability. On his website there’s a page to donate to “One Tree Planted,” a non-profit organization focused on planting trees throughout the world.