LIM Students Compete for Scholarships and a Trip to the White House
October 1, 2016
Several LIM students recently competed in My Social Canvas’s DesignHackathon, a one-day event that brought together students pursuing degrees in fashion, graphic design, technology, and business in an effort to increase awareness, participation and funding for girls in STEM programs across the country.
Participants were competing for $1,000 scholarships, VIP experiences at Rebecca Minkoff and Zac Posen’s Fashion Week shows, and the opportunity to participate in job shadow experiences at both the White House and the corporate offices of TOMS.
The day began with a panel discussion featuring representatives from Rebecca Minkoff, Zac Posen, The White House, Verizon and TOMS. The students were then divided into teams of three — each composed of one design, one merchandising, and one technology student —and charged with designing an iPhone 7 case, as well as an e-commerce site to sell their product and a marketing plan to launch it at Apple and Verizon stores.
A panel of executives from the participating companies will review video of each group’s work and the winning team will be announced in mid-October.
Founded by Lisa Mayer in 2012, My Social Canvas combines scholarship and fashion design opportunities for students in the U.S. and Canada with global good by producing and selling selected student designs to benefit various non-profit partners.
The LIM students who competed in the DesignHackathon are: Ana Candida Carvalho, Melody Cheung, Ciera Lapp, Rachel Malazarte, Pascal Nguyen, Marianna Pinto and Kristen Zaccardi.
Photo via Twitter – Ray McConville