LIM Students Delight the Senses at GlobalShop
April 9, 2015
Erica Pierson and Bryan Ordaz, two LIM College Visual Merchandising students, recently were in Las Vegas to attend GlobalShop -- one of the world's largest trade shows related to retail design -- as part of the Planning and Visual Education Partnership (PAVE) Retail Sense+-ory³ Design Project.
The students were asked to demonstrate their ability to understand a unique retail design challenge within a selected product category and to design a retail environment that matched a manufacturing partner. Four colleges were involved (LIM, FIT, FIDM, and Humber College) and each team's presentations were positioned at the entrance to the GlobalShop exhibition hall at the Mandalay Bay hotel.
The LIM team worked with Visual Merchandising Department Chair Eric Feigenbaum for two months on the development of their project, which was a presentation for a new product called “iThigh,” a device for holding an iPhone. The students also worked with the team at iThigh and with a fixture manufacturer, Global Visual Group.
The concept behind the initiative was that visual merchandising appeals to all five senses. To that end, the students also collaborated with a company called Nose Knows to develop a scent, and selected a musical soundtrack to enhance their presentation.